Period
to 24 November 2017

The median contractor rate for a PPC Manager was £220 per day in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per Click Manager
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 889 883 889
Rank change year-on-year -6 +6 -20
Contract jobs requiring a PPC Manager 7 3 5
As % of all contract IT jobs advertised in the UK 0.007% 0.003% 0.004%
As % of the Job Titles category 0.007% 0.003% 0.005%
Number of daily rates quoted 5 3 2
UK median daily rate £220 £300 £210
Median daily rate % change year-on-year -26.67% +42.86% -30.00%
10th Percentile £168 £230 £201
90th Percentile £320 £300 £227
UK excluding London median daily rate £225 £300 -
% change year-on-year -25.00% - -
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97695 99488 108685
% of contract IT jobs with a recognized job title 94.79% 94.75% 94.91%
Number of daily rates quoted 64489 64865 69136
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £393 £375
% change year-on-year +1.91% +4.67% +3.45%
Number of hourly rates quoted 2905 3326 4142
UK median hourly rate £18.69 £18.00 £18.00
Median hourly rate % change year-on-year +3.81% - +9.09%
10th Percentile £10.93 £10.50 £10.50
90th Percentile £47.83 £47.45 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

PPC Manager
Job Vacancy Trend

Job postings that featured PPC Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for PPC Manager in the UK

PPC Manager
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing PPC Manager.

Contractor daily rate trend for PPC Manager in the UK

PPC Manager
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing PPC Manager over the 6 months to 24 November 2017.

Contractor daily rate histogram for PPC Manager in the UK

PPC Manager
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing PPC Manager within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 7 £220 -26.67% 8
London -6 4 £185 -17.78% 5
UK excluding London +34 3 £225 -25.00% 3
Midlands - 2 £288 - 1
West Midlands - 2 £288 - 1
South East +3 1 £213 -29.17%

PPC Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 24 November 2017, PPC Manager contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring PPC Manager in the job title.

1 7 (100.00%) Pay per click
2 5 (71.43%) SEO
2 5 (71.43%) Google
3 3 (42.86%) Google Analytics
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Analytics
3 3 (42.86%) Marketing
4 2 (28.57%) Graphic Design
4 2 (28.57%) Analytical Skills
4 2 (28.57%) Social Media
5 1 (14.29%) Hitwise
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Digital Media
5 1 (14.29%) Facebook
5 1 (14.29%) People Management
5 1 (14.29%) Relational Database
5 1 (14.29%) Time Management
5 1 (14.29%) Marketing Automation
5 1 (14.29%) AdWords
5 1 (14.29%) Kenshoo
5 1 (14.29%) Marin
5 1 (14.29%) Lead Generation
5 1 (14.29%) Customer-Centricity
5 1 (14.29%) Content Management
5 1 (14.29%) Web Analytics
5 1 (14.29%) Omniture
5 1 (14.29%) Yahoo!
5 1 (14.29%) German Language
5 1 (14.29%) Italian Language
5 1 (14.29%) Spanish Language

PPC Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) ColdFusion
Applications
1 1 (14.29%) Microsoft Excel
Cloud Services
1 3 (42.86%) Google Analytics
2 1 (14.29%) AdWords
Database & Business Intelligence
1 1 (14.29%) Relational Database
General
1 3 (42.86%) Marketing
2 1 (14.29%) Advertising
2 1 (14.29%) Automotive
2 1 (14.29%) Finance
2 1 (14.29%) German Language
2 1 (14.29%) Italian Language
2 1 (14.29%) Retail
2 1 (14.29%) Spanish Language
Libraries, Frameworks & Software Standards
1 1 (14.29%) .NET
1 1 (14.29%) Classic ASP
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) J2EE
Miscellaneous
1 2 (28.57%) Analytical Skills
1 2 (28.57%) Graphic Design
1 2 (28.57%) Social Media
2 1 (14.29%) Digital Media
Processes & Methodologies
1 7 (100.00%) Pay per click
2 5 (71.43%) SEO
3 3 (42.86%) Analytics
3 3 (42.86%) Digital Marketing
4 1 (14.29%) Agile Software Development
4 1 (14.29%) B2B
4 1 (14.29%) Content Management
4 1 (14.29%) Customer-Centricity
4 1 (14.29%) E-Commerce
4 1 (14.29%) Lead Generation
4 1 (14.29%) Marketing Automation
4 1 (14.29%) Marketing Strategy
4 1 (14.29%) People Management
4 1 (14.29%) Stakeholder Management
4 1 (14.29%) Time Management
4 1 (14.29%) Web Analytics
Programming Languages
1 1 (14.29%) C
1 1 (14.29%) JavaScript
1 1 (14.29%) Perl
1 1 (14.29%) PHP
1 1 (14.29%) VBA
Vendors
1 5 (71.43%) Google
2 1 (14.29%) Facebook
2 1 (14.29%) Hitwise
2 1 (14.29%) Kenshoo
2 1 (14.29%) Marin
2 1 (14.29%) Microsoft
2 1 (14.29%) Omniture
2 1 (14.29%) Yahoo!