Product Marketing Contracts

Product Marketing
UK

The following table provides summary statistics for contract job vacancies with a requirement for Product Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Product Marketing over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 565 680 802
Rank change year-on-year +115 +122 -155
Contract jobs citing Product Marketing 21 42 29
As % of all contract jobs advertised in the UK 0.048% 0.070% 0.033%
As % of the Processes & Methodologies category 0.056% 0.078% 0.036%
Number of daily rates quoted 14 27 17
10th Percentile £350 £258 £385
25th Percentile £354 £356 £413
Median daily rate (50th Percentile) £396 £475 £500
Median % change year-on-year -16.74% -5.00% +36.99%
75th Percentile £449 £538 £538
90th Percentile £587 £565 £580
UK excluding London median daily rate £381 £403 £472
% change year-on-year -5.28% -14.77% +2.11%
Number of hourly rates quoted 2 4 3
10th Percentile £37.15 £22.65 £35.25
25th Percentile £41.50 £22.88 £44.25
Median hourly rate £50.00 £26.25 £60.50
Median % change year-on-year +90.48% -56.61% -6.20%
75th Percentile £58.50 £30.81 £63.75
90th Percentile £62.85 £34.53 £64.95
UK excluding London median hourly rate - - -

All Process and Methodology Skills
UK

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,653 53,977 80,244
As % of all contract IT jobs advertised in the UK 86.28% 89.91% 90.57%
Number of daily rates quoted 24,313 37,392 56,301
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +8.25%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +9.83%
Number of hourly rates quoted 2,429 1,779 1,937
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.54 £15.25
Median hourly rate £35.00 £37.50 £25.00
Median % change year-on-year -6.67% +50.00% -
75th Percentile £59.44 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK excluding London median hourly rate £35.98 £35.90 £20.00
% change year-on-year +0.21% +79.50% -8.09%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Product Marketing.

Daily rate trend for Product Marketing in the UK

Product Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Product Marketing over the 6 months to 25 April 2024.

Daily rate histogram for Product Marketing in the UK

Product Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Product Marketing.

Hourly rate trend for Product Marketing in the UK

Product Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Product Marketing over the 6 months to 25 April 2024.

Hourly rate histogram for Product Marketing in the UK

Product Marketing
Top 8 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Product Marketing within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +99 21 £396 -16.74% 64
London +85 13 £425 -15.00% 30
UK excluding London +69 7 £381 -5.28% 38
Work from Home +110 4 £546 +33.23% 29
South East +10 4 £413 +0.61% 13
East of England - 2 £350 - 6
West Midlands - 1 £750 -
Midlands - 1 £750 - 2

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.76%) SAS
Applications
1 1 (4.76%) Microsoft Excel
1 1 (4.76%) Microsoft PowerPoint
1 1 (4.76%) MS Visio
Cloud Services
1 3 (14.29%) SaaS
Communications & Networking
1 4 (19.05%) Software-Defined Networking
2 3 (14.29%) SMS
3 1 (4.76%) Intranet
General
1 21 (100.00%) Marketing
2 5 (23.81%) Retail
3 3 (14.29%) Social Skills
4 1 (4.76%) Advertising
4 1 (4.76%) Analytical Skills
4 1 (4.76%) Finance
4 1 (4.76%) Legal
Job Titles
1 3 (14.29%) Cisco Specialist
1 3 (14.29%) Marketing Manager
1 3 (14.29%) Product Manager
1 3 (14.29%) Product Marketing Manager
2 2 (9.52%) Communications Manager
2 2 (9.52%) Consultant
2 2 (9.52%) Delivery Manager
2 2 (9.52%) Digital Marketing Consultant
2 2 (9.52%) Marketing Consultant
2 2 (9.52%) Senior
2 2 (9.52%) Senior Consultant
2 2 (9.52%) Senior Marketing Consultant
3 1 (4.76%) Analyst
3 1 (4.76%) Architect
3 1 (4.76%) Business Analyst
3 1 (4.76%) Product Specialist
3 1 (4.76%) Security Solutions Architect
3 1 (4.76%) Social Media Manager
3 1 (4.76%) Solutions Architect
3 1 (4.76%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 2 (9.52%) HTML
2 1 (4.76%) Web Services
Miscellaneous
1 4 (19.05%) Social Media
2 2 (9.52%) Blog
2 2 (9.52%) Video Editing
3 1 (4.76%) IoT
3 1 (4.76%) Management Information System
3 1 (4.76%) Operational Technology
Processes & Methodologies
1 7 (33.33%) Product Management
2 6 (28.57%) User Experience
3 5 (23.81%) B2B
4 4 (19.05%) Analytics
4 4 (19.05%) Demand Generation
4 4 (19.05%) Presales
4 4 (19.05%) Project Management
4 4 (19.05%) Requirements Gathering
4 4 (19.05%) Roadmaps
5 3 (14.29%) B2B Marketing
5 3 (14.29%) Decision-Making
5 3 (14.29%) Lead Generation
5 3 (14.29%) Marketing Automation
5 3 (14.29%) Product Roadmap
5 3 (14.29%) Stakeholder Management
6 2 (9.52%) CRM
6 2 (9.52%) E-Commerce
6 2 (9.52%) Marketing Strategy
6 2 (9.52%) Social Media Marketing
6 2 (9.52%) Web Development
Qualifications
1 6 (28.57%) Degree
2 4 (19.05%) CCNA
2 4 (19.05%) Cisco Certification
Vendors
1 4 (19.05%) Cisco
1 4 (19.05%) Meraki
2 2 (9.52%) Adobe
3 1 (4.76%) Facebook
3 1 (4.76%) Instagram
3 1 (4.76%) Microsoft
3 1 (4.76%) TikTok