Period
to 20 January 2018

The following table provides summary statistics for contract job vacancies with a requirement for Silverpop skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Silverpop over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

IBM Silverpop
UK
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 846 842 861
Rank change year-on-year -4 +19 +10
Contract jobs citing Silverpop 24 2 16
As % of all contract IT jobs advertised in the UK 0.024% 0.002% 0.015%
As % of the Cloud Services category 0.14% 0.017% 0.21%
Number of daily rates quoted 19 0 15
UK median daily rate £145 - £350
10th Percentile £125 - £213
90th Percentile £375 - £440
UK excluding London median daily rate £145 - £400
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Silverpop is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 17,428 12,056 7,522
As % of all contract IT jobs advertised in the UK 17.53% 12.45% 6.96%
Number of daily rates quoted 12,091 8,287 5,132
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £285 £281 £263
90th Percentile £625 £613 £600
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 229 165 120
UK median hourly rate £18.63 £19.00 £21.64
Median hourly rate % change year-on-year -1.97% -12.20% -3.82%
10th Percentile £11.00 £11.35 £10.50
90th Percentile £54.55 £57.25 £48.50
UK excluding London median hourly rate £17.50 £17.50 £23.75
% change year-on-year - -26.32% +5.56%

Silverpop
Job Vacancy Trend

Job postings citing Silverpop as a percentage of all IT jobs advertised.

Job vacancy trend for Silverpop in the UK

Silverpop
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Silverpop.

Contractor daily rate trend for Silverpop in the UK

Silverpop
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Silverpop over the 6 months to 20 January 2018.

Contractor daily rate histogram for Silverpop in the UK

Silverpop
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Silverpop within the UK over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 24 £145 - 16
UK excluding London +26 19 £145 - 13
South East - 13 £125 - 4
London -22 5 £260 - 3
East of England - 4 £288 -
South West - 2 £413 - 4

For the 6 months to 20 January 2018, IT contractor jobs citing Silverpop also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Silverpop.

1 23 (95.83%) Marketing
2 16 (66.67%) CRM
3 15 (62.50%) Google
3 15 (62.50%) Analytics
3 15 (62.50%) Marketing Technology
4 14 (58.33%) Hootsuite
4 14 (58.33%) Power BI
4 14 (58.33%) Microsoft Excel
4 14 (58.33%) Google Analytics
4 14 (58.33%) Sitecore
4 14 (58.33%) Business Intelligence
4 14 (58.33%) Oracle
5 12 (50.00%) Project Management
5 12 (50.00%) Oracle Reports
5 12 (50.00%) Degree
6 7 (29.17%) Adobe
7 6 (25.00%) HTML
7 6 (25.00%) CSS
8 4 (16.67%) IBM
8 4 (16.67%) Salesforce Marketing Cloud
9 3 (12.50%) Email Marketing
10 2 (8.33%) Unica
10 2 (8.33%) Retail
10 2 (8.33%) E-Commerce
10 2 (8.33%) Dreamweaver
10 2 (8.33%) Salesforce.com
10 2 (8.33%) CheetahMail
10 2 (8.33%) Adobe Campaign
10 2 (8.33%) MailChimp
11 1 (4.17%) Marketing Automation

Silverpop
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 14 (58.33%) Microsoft Excel
2 1 (4.17%) Adobe Creative Suite
Business Applications
1 2 (8.33%) Adobe Campaign
1 2 (8.33%) Unica
Cloud Services
1 14 (58.33%) Google Analytics
2 2 (8.33%) CheetahMail
2 2 (8.33%) MailChimp
3 1 (4.17%) Google Tag Manager
Database & Business Intelligence
1 14 (58.33%) Power BI
2 12 (50.00%) Oracle Reports
Development Applications
1 2 (8.33%) Dreamweaver
General
1 23 (95.83%) Marketing
2 2 (8.33%) Retail
Job Titles
1 14 (58.33%) Analyst
1 14 (58.33%) Database Analyst
1 14 (58.33%) Database Marketing Analyst
1 14 (58.33%) IT Analyst
1 14 (58.33%) Marketing Analyst
1 14 (58.33%) Report Analyst
2 12 (50.00%) CRM Analyst
3 5 (20.83%) Designer
4 2 (8.33%) Consultant
4 2 (8.33%) Developer
4 2 (8.33%) Email Designer
4 2 (8.33%) Email Developer
4 2 (8.33%) Sales Analyst
5 1 (4.17%) Automation Consultant
5 1 (4.17%) Digital Designer
5 1 (4.17%) Email Marketing Manager
5 1 (4.17%) Marketing Automation Consultant
5 1 (4.17%) Marketing Consultant
5 1 (4.17%) Marketing Manager
5 1 (4.17%) Technical Consultant
Libraries, Frameworks & Software Standards
1 6 (25.00%) CSS
1 6 (25.00%) HTML
2 1 (4.17%) HTML5
Miscellaneous
1 15 (62.50%) Marketing Technology
2 1 (4.17%) Social Media
Processes & Methodologies
1 16 (66.67%) CRM
2 15 (62.50%) Analytics
3 14 (58.33%) Business Intelligence
4 12 (50.00%) Project Management
5 3 (12.50%) Email Marketing
6 2 (8.33%) E-Commerce
7 1 (4.17%) Actionable Insight
7 1 (4.17%) Digital Analytics
7 1 (4.17%) Marketing Automation
7 1 (4.17%) Personalization
7 1 (4.17%) Stakeholder Management
7 1 (4.17%) User Acceptance Testing
Qualifications
1 12 (50.00%) Degree
Vendors
1 15 (62.50%) Google
2 14 (58.33%) Hootsuite
2 14 (58.33%) Oracle
2 14 (58.33%) Sitecore
3 7 (29.17%) Adobe
4 4 (16.67%) IBM
4 4 (16.67%) Salesforce Marketing Cloud
5 2 (8.33%) Salesforce.com
6 1 (4.17%) Coremetrics