The following table provides summary statistics for contract job vacancies with a requirement for SmartFocus skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SmartFocus over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

SmartFocus (formerly Emailvision)
UK
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 575 637 629
Rank change year-on-year +62 -8  
Contract jobs citing SmartFocus 8 3 2
As % of all contract IT jobs advertised in the UK 0.018% 0.006% 0.004%
As % of the Cloud Services category 0.14% 0.071% 0.074%
Number of daily rates quoted 6 3 2
Median daily rate £190 £375 £200
Median daily rate % change year-on-year -49.33% +87.50%  
UK excluding London median daily rate £180 £375 £200
% change year-on-year -52.00% +87.50%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

SmartFocus is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract Cloud Computing Skills
UK
Contract job vacancies with a requirement for cloud computing skills 5662 4200 2719
As % of all contract IT job vacancies advertised in the UK 12.61% 7.89% 5.03%
Number of daily rates quoted 3955 2908 1739
Median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.55% +5.88%  
90% offered a daily rate of more than £320 £325 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25%  
Number of hourly rates quoted 69 76 101
Median hourly rate £19.00 £22.50 £22.50
Median hourly rate % change year-on-year -15.55% -  
90% offered a hourly rate of more than £11.00 £13.94 £13.10
10% offered a hourly rate of more than £54.00 £47.47 £40.00
UK excluding London median hourly rate £16.00 £19.50 £22.50
% change year-on-year -17.92% -13.35%  

SmartFocus
Job Vacancy Trend

The job posting trend of jobs advertised citing SmartFocus as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for SmartFocus in the UK

SmartFocus
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SmartFocus.

Contractor daily rate trend for SmartFocus in the UK

SmartFocus
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing SmartFocus over the 3 months to 27 March 2017.

Contractor daily rate histogram for SmartFocus in the UK

SmartFocus
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SmartFocus within the UK over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +54 8 £190 -49.33%
South East +17 6 £180 -5.26%
Berkshire +33 5 £180 -5.26%
Slough - 5 £180 -
London - 2 £438 -
Basingstoke - 1 - -
Hampshire - 1 - -

SmartFocus
Top 30 Co-occurring IT Skills

For the 6 months to 27 March 2017, IT contractor jobs citing SmartFocus also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SmartFocus.

1 12 (100.00%) Marketing
1 12 (100.00%) Analytics
2 10 (83.33%) Tableau
2 10 (83.33%) Google
2 10 (83.33%) Google Analytics
2 10 (83.33%) HTML
2 10 (83.33%) CRM
3 9 (75.00%) Digital Marketing
4 8 (66.67%) Mobile Marketing
4 8 (66.67%) Workflow Management
4 8 (66.67%) SMS
4 8 (66.67%) Workflow
4 8 (66.67%) Marketing Automation
4 8 (66.67%) Mobile Optimisation
4 8 (66.67%) Personalization
5 4 (33.33%) Change Control
5 4 (33.33%) Legal
6 3 (25.00%) Web Analytics
6 3 (25.00%) Data Mining
6 3 (25.00%) SAS
6 3 (25.00%) Adobe
7 2 (16.67%) Data Warehouse
7 2 (16.67%) JavaScript
7 2 (16.67%) PHP
7 2 (16.67%) ActionScript
7 2 (16.67%) MySQL
7 2 (16.67%) CSS
7 2 (16.67%) XHTML
7 2 (16.67%) Omniture
7 2 (16.67%) Backbone.js

SmartFocus
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) SAS
2 2 (16.67%) Adobe Experience Manager
Applications
1 1 (8.33%) SPSS
Business Applications
1 1 (8.33%) FastStats
1 1 (8.33%) Infor CRM
1 1 (8.33%) Unica
Cloud Services
1 10 (83.33%) Google Analytics
2 2 (16.67%) Adobe Analytics
Communications & Networking
1 8 (66.67%) SMS
Database & Business Intelligence
1 3 (25.00%) Data Mining
2 2 (16.67%) Data Warehouse
2 2 (16.67%) MongoDB
2 2 (16.67%) MySQL
3 1 (8.33%) Big Data
General
1 12 (100.00%) Marketing
2 4 (33.33%) Legal
3 1 (8.33%) Finance
3 1 (8.33%) Retail
Job Titles
1 7 (58.33%) Digital Executive
1 7 (58.33%) Digital Marketing Executive
1 7 (58.33%) Marketing Executive
2 2 (16.67%) Consultant
2 2 (16.67%) Development Consultant
2 2 (16.67%) Implementation Consultant
2 2 (16.67%) Marketing Automation Executive
3 1 (8.33%) Analyst
3 1 (8.33%) Analytics Consultant
3 1 (8.33%) Architect
3 1 (8.33%) CRM Analyst
3 1 (8.33%) Email Executive
3 1 (8.33%) Email Marketing Executive
3 1 (8.33%) Junior
3 1 (8.33%) Junior Analyst
3 1 (8.33%) Lead Architect
3 1 (8.33%) Mobile Marketing Executive
Libraries, Frameworks & Software Standards
1 10 (83.33%) HTML
2 2 (16.67%) AngularJS
2 2 (16.67%) Backbone.js
2 2 (16.67%) CSS
2 2 (16.67%) CSS3
2 2 (16.67%) HTML5
2 2 (16.67%) jQuery
2 2 (16.67%) XHTML
Miscellaneous
1 1 (8.33%) Analytical Skills
1 1 (8.33%) Credit Risk
Processes & Methodologies
1 12 (100.00%) Analytics
2 10 (83.33%) CRM
3 9 (75.00%) Digital Marketing
4 8 (66.67%) Marketing Automation
4 8 (66.67%) Mobile Marketing
4 8 (66.67%) Mobile Optimisation
4 8 (66.67%) Personalization
4 8 (66.67%) Workflow
4 8 (66.67%) Workflow Management
5 4 (33.33%) Change Control
6 3 (25.00%) Web Analytics
7 2 (16.67%) A/B Testing
7 2 (16.67%) API Integration
7 2 (16.67%) Email Marketing
7 2 (16.67%) Front End Development
8 1 (8.33%) Business Intelligence
8 1 (8.33%) Campaign Management
8 1 (8.33%) Data Management
Programming Languages
1 2 (16.67%) ActionScript
1 2 (16.67%) JavaScript
1 2 (16.67%) PHP
2 1 (8.33%) R
2 1 (8.33%) SQL
Qualifications
1 1 (8.33%) Degree
Vendors
1 10 (83.33%) Google
1 10 (83.33%) Tableau
2 3 (25.00%) Adobe
3 2 (16.67%) comScore
3 2 (16.67%) Maxymiser
3 2 (16.67%) Omniture
3 2 (16.67%) Salesforce Marketing Cloud
3 2 (16.67%) Tealium
4 1 (8.33%) Alterian
4 1 (8.33%) Aprimo
4 1 (8.33%) Chordiant
4 1 (8.33%) Epiphany
4 1 (8.33%) IBM
4 1 (8.33%) Infor
4 1 (8.33%) Marketo
4 1 (8.33%) Pega
4 1 (8.33%) Salesforce.com
4 1 (8.33%) Teradata