Period
to 23 November 2017

The median contractor rate for a Web Analytics Consultant was £375 per day in advertised job vacancies during the 6 months to 23 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics Consultant
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 880 886 885
Rank change year-on-year +6 -1 +12
Contract jobs requiring a Web Analytics Consultant 7 5 10
As % of all contract IT jobs advertised in the UK 0.007% 0.005% 0.009%
As % of the Job Titles category 0.007% 0.005% 0.009%
Number of daily rates quoted 3 3 7
UK median daily rate £375 £400 £375
Median daily rate % change year-on-year -6.25% +6.67% +25.00%
10th Percentile £363 £250 £315
90th Percentile £548 £460 £500
UK excluding London median daily rate £525 £400 £363
% change year-on-year +31.25% +10.34% +20.83%
Number of hourly rates quoted 2 0 0
UK median hourly rate £30.00 - -
UK excluding London median hourly rate £30.00 - -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97742 99747 107875
% of contract IT jobs with a recognized job title 94.80% 94.76% 94.91%
Number of daily rates quoted 64508 65028 68632
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £390 £375
% change year-on-year +2.56% +4.00% +3.45%
Number of hourly rates quoted 2923 3319 4120
UK median hourly rate £18.70 £18.00 £18.00
Median hourly rate % change year-on-year +3.89% - +9.09%
10th Percentile £10.96 £10.50 £10.50
90th Percentile £47.83 £47.50 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Web Analytics Consultant
Job Vacancy Trend

Job postings that featured Web Analytics Consultant in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Web Analytics Consultant in the UK

Web Analytics Consultant
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics Consultant.

Contractor daily rate trend for Web Analytics Consultant in the UK

Web Analytics Consultant
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Analytics Consultant over the 6 months to 23 November 2017.

Contractor daily rate histogram for Web Analytics Consultant in the UK

Web Analytics Consultant
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics Consultant within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 5 £375 -6.25% 1
UK excluding London +39 4 £525 +31.25%
London -17 3 £375 +11.11% 1
Scotland - 2 - -
North of England - 2 £525 -
North East - 1 £525 -
North West - 1 - -

Web Analytics Consultant Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 23 November 2017, Web Analytics Consultant contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Web Analytics Consultant in the job title.

1 7 (100.00%) Analytics
2 6 (85.71%) Web Analytics
2 6 (85.71%) Google
2 6 (85.71%) Google Analytics
3 2 (28.57%) Statistics
3 2 (28.57%) Adobe
3 2 (28.57%) SEO
3 2 (28.57%) Mobile App
3 2 (28.57%) Analytical Skills
3 2 (28.57%) Adobe Analytics
4 1 (14.29%) Customer Insight
4 1 (14.29%) Data Analytics
4 1 (14.29%) A/B Testing
4 1 (14.29%) Conversion Rate Optimisation
4 1 (14.29%) Apple iOS
4 1 (14.29%) Multivariate Testing
4 1 (14.29%) Visualisation
4 1 (14.29%) Firebase
4 1 (14.29%) React Native
4 1 (14.29%) Piwik
4 1 (14.29%) Digital Analytics
4 1 (14.29%) User Experience
4 1 (14.29%) Publishing
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Data Analysis
4 1 (14.29%) SQL
4 1 (14.29%) E-Commerce
4 1 (14.29%) SAS
4 1 (14.29%) Marketing
4 1 (14.29%) Degree

Web Analytics Consultant Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) SAS
Applications
1 1 (14.29%) Spreadsheet
Cloud Services
1 6 (85.71%) Google Analytics
2 2 (28.57%) Adobe Analytics
3 1 (14.29%) Firebase
General
1 1 (14.29%) Marketing
1 1 (14.29%) Publishing
Libraries, Frameworks & Software Standards
1 1 (14.29%) React Native
Miscellaneous
1 2 (28.57%) Analytical Skills
1 2 (28.57%) Mobile App
2 1 (14.29%) User Experience
Operating Systems
1 1 (14.29%) Android
1 1 (14.29%) Apple iOS
Processes & Methodologies
1 7 (100.00%) Analytics
2 6 (85.71%) Web Analytics
3 2 (28.57%) SEO
3 2 (28.57%) Statistics
4 1 (14.29%) A/B Testing
4 1 (14.29%) Agile Software Development
4 1 (14.29%) Conversion Rate Optimisation
4 1 (14.29%) Customer Insight
4 1 (14.29%) Data Analysis
4 1 (14.29%) Data Analytics
4 1 (14.29%) Digital Analytics
4 1 (14.29%) E-Commerce
4 1 (14.29%) Mathematics
4 1 (14.29%) Multivariate Testing
4 1 (14.29%) Visualisation
Programming Languages
1 1 (14.29%) SQL
Qualifications
1 1 (14.29%) Degree
1 1 (14.29%) Security Cleared
Systems Management
1 1 (14.29%) Piwik
Vendors
1 6 (85.71%) Google
2 2 (28.57%) Adobe