Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Web Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Marketing over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Marketing
UK
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 867 889 840
Rank change year-on-year +22 -49 +46
Contract jobs citing Web Marketing 11 5 53
As % of all contract IT jobs advertised in the UK 0.011% 0.005% 0.046%
As % of the Processes & Methodologies category 0.013% 0.006% 0.056%
Number of daily rates quoted 7 0 7
UK median daily rate £335 - £250
10th Percentile £200 - £199
90th Percentile £450 - £358
UK excluding London median daily rate £125 - £225
Number of hourly rates quoted 2 4 4
UK median hourly rate £16.75 £17.50 £17.75
Median hourly rate % change year-on-year -4.29% -1.41% +2.16%
10th Percentile £13.38 £16.25 £14.65
90th Percentile £20.33 £20.33 £22.50
UK excluding London median hourly rate £16.75 £17.50 £17.75
% change year-on-year -4.29% -1.41% +2.16%

Web Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86890 88941 94016
As % of all contract IT jobs advertised in the UK 84.52% 83.93% 81.79%
Number of daily rates quoted 57867 58786 60918
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £626 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2052 2351 2749
UK median hourly rate £23.75 £24.00 £22.50
Median hourly rate % change year-on-year -1.04% +6.67% +18.42%
10th Percentile £11.43 £11.25 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.37 £23.35
% change year-on-year -1.42% +4.35% +16.75%

Web Marketing
Job Vacancy Trend

Job postings citing Web Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Marketing.

Contractor daily rate trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Marketing over the 6 months to 17 November 2017.

Contractor daily rate histogram for Web Marketing in the UK

Web Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Marketing.

Contractor hourly rate trend for Web Marketing in the UK

Web Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +24 11 £335 -
London - 6 £368 -
UK excluding London +30 5 £125 -
South East +5 5 £125 -

For the 6 months to 17 November 2017, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Marketing.

1 11 (100.00%) Marketing
2 7 (63.64%) Analytics
3 6 (54.55%) Google
4 5 (45.45%) Adobe
4 5 (45.45%) Customer Insight
5 4 (36.36%) Google Analytics
5 4 (36.36%) Digital Marketing
5 4 (36.36%) Degree
6 3 (27.27%) User Stories
6 3 (27.27%) CMS
6 3 (27.27%) Agile Software Development
6 3 (27.27%) Tag Management
7 2 (18.18%) Marketing Automation
7 2 (18.18%) Prototyping
7 2 (18.18%) Lead Generation
7 2 (18.18%) Multichannel Marketing
7 2 (18.18%) Social Media Analytics
7 2 (18.18%) Master's Degree
7 2 (18.18%) Computer Science Degree
7 2 (18.18%) Acceptance Criteria
7 2 (18.18%) Social Listening
7 2 (18.18%) Collaborative Working
7 2 (18.18%) Brand Awareness
7 2 (18.18%) Web Analytics
7 2 (18.18%) Omniture
7 2 (18.18%) Data Management
7 2 (18.18%) Content Management
7 2 (18.18%) Quality Management
7 2 (18.18%) SEO
7 2 (18.18%) Pharmaceutical

Web Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (27.27%) CMS
2 1 (9.09%) Adobe Experience Manager
Applications
1 2 (18.18%) Photoshop
Cloud Services
1 4 (36.36%) Google Analytics
2 2 (18.18%) Adobe Analytics
3 1 (9.09%) GitHub
Database & Business Intelligence
1 1 (9.09%) MongoDB
Development Applications
1 2 (18.18%) Dreamweaver
General
1 11 (100.00%) Marketing
2 2 (18.18%) Advertising
2 2 (18.18%) Brand Awareness
2 2 (18.18%) German Language
2 2 (18.18%) Italian Language
2 2 (18.18%) Japanese Language
2 2 (18.18%) Korean Language
2 2 (18.18%) Manufacturing
2 2 (18.18%) Pharmaceutical
2 2 (18.18%) Publishing
2 2 (18.18%) Russian Language
3 1 (9.09%) Finance
3 1 (9.09%) Retail
Job Titles
1 6 (54.55%) Analyst
2 3 (27.27%) Agile Business Analyst
2 3 (27.27%) Business Analyst
3 2 (18.18%) CMS Business Analyst
3 2 (18.18%) Customer Analyst
3 2 (18.18%) Customer Insight Analyst
3 2 (18.18%) Digital Marketing Manager
3 2 (18.18%) Insight Analyst
3 2 (18.18%) Marketing Manager
3 2 (18.18%) SQL Analyst
4 1 (9.09%) Data Scientist
4 1 (9.09%) Deployment Analyst
4 1 (9.09%) Junior Data Scientist
4 1 (9.09%) Marketing Analyst
4 1 (9.09%) Marketing Insight Analyst
4 1 (9.09%) Report Analyst
4 1 (9.09%) Senior Business Analyst
4 1 (9.09%) SQL Reporting Analyst
4 1 (9.09%) Web Analyst
4 1 (9.09%) Web Producer
Libraries, Frameworks & Software Standards
1 2 (18.18%) HTML
1 2 (18.18%) Web Services
1 2 (18.18%) WebCenter
Miscellaneous
1 2 (18.18%) Analytical Skills
1 2 (18.18%) Computer Science
1 2 (18.18%) Life Science
1 2 (18.18%) Social Media
1 2 (18.18%) User Experience
1 2 (18.18%) W3C
2 1 (9.09%) Algorithms
2 1 (9.09%) Clustering
2 1 (9.09%) Replication
Processes & Methodologies
1 7 (63.64%) Analytics
2 5 (45.45%) Customer Insight
3 4 (36.36%) Digital Marketing
4 3 (27.27%) Agile Software Development
4 3 (27.27%) Tag Management
4 3 (27.27%) User Stories
5 2 (18.18%) Acceptance Criteria
5 2 (18.18%) Collaborative Working
5 2 (18.18%) Content Management
5 2 (18.18%) Data Management
5 2 (18.18%) Lead Generation
5 2 (18.18%) Marketing Automation
5 2 (18.18%) Multichannel Marketing
5 2 (18.18%) Prototyping
5 2 (18.18%) Quality Management
5 2 (18.18%) SEO
5 2 (18.18%) Social Listening
5 2 (18.18%) Social Media Analytics
5 2 (18.18%) Validation
5 2 (18.18%) Web Design
Programming Languages
1 2 (18.18%) SQL
2 1 (9.09%) Python
Qualifications
1 4 (36.36%) Degree
2 2 (18.18%) Computer Science Degree
2 2 (18.18%) Master's Degree
Vendors
1 6 (54.55%) Google
2 5 (45.45%) Adobe
3 2 (18.18%) Omniture
3 2 (18.18%) Oracle