The following table provides summary statistics for contract job vacancies with a requirement for Web Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Marketing
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 601 651 614
Rank change year-on-year +50 -37  
Contract jobs citing Web Marketing 9 3 28
As % of all contract IT jobs advertised in the UK 0.019% 0.006% 0.051%
As % of the Processes & Methodologies category 0.023% 0.007% 0.063%
Number of daily rates quoted 6 0 5
Median daily rate £400 - £225
90% offered a daily rate of more than £275 - £134
10% offered a daily rate of more than £475 - £355
UK excluding London median daily rate - - £225
Number of hourly rates quoted 3 3 4
Median hourly rate £20.00 £18.50 £17.50
Median hourly rate % change year-on-year +8.10% +5.71%  
UK excluding London median hourly rate £20.00 £18.50 £17.50
% change year-on-year +8.10% +5.71%  

Web Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39792 44999 44543
As % of all contract IT job vacancies advertised in the UK 84.45% 83.35% 80.76%
Number of daily rates quoted 25913 29844 28605
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1094 1232
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £54.00 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Web Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Marketing.

Contractor daily rate trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Marketing over the 3 months to 27 June 2017.

Contractor daily rate histogram for Web Marketing in the UK

Web Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Web Marketing.

Contractor hourly rate trend for Web Marketing in the UK

Web Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +28 9 £400 - 1
London - 6 £400 -
Berkshire +24 3 - -
South East +15 3 - -
Bracknell +6 2 - -
Reading - 1 - -

For the 6 months to 27 June 2017, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Marketing.

1 13 (100.00%) Marketing
2 7 (53.85%) Adobe
3 6 (46.15%) Analytics
4 5 (38.46%) Customer Insight
4 5 (38.46%) Google
4 5 (38.46%) Google Analytics
5 4 (30.77%) User Stories
5 4 (30.77%) Tag Management
5 4 (30.77%) CMS
5 4 (30.77%) Agile Software Development
5 4 (30.77%) Content Management
6 3 (23.08%) Advertising
6 3 (23.08%) Publishing
6 3 (23.08%) W3C
6 3 (23.08%) Dreamweaver
6 3 (23.08%) Oracle
6 3 (23.08%) Photoshop
6 3 (23.08%) Microsoft Office
6 3 (23.08%) HTML
6 3 (23.08%) User Experience
6 3 (23.08%) Degree
6 3 (23.08%) WebCenter
7 2 (15.38%) Data Validation
7 2 (15.38%) Digital Marketing
7 2 (15.38%) Customer Engagement
7 2 (15.38%) Adobe Experience Manager
7 2 (15.38%) Prototyping
7 2 (15.38%) SQL
7 2 (15.38%) CRM
7 2 (15.38%) E-Commerce

Web Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (30.77%) CMS
2 2 (15.38%) Adobe Experience Manager
Applications
1 3 (23.08%) Microsoft Office
1 3 (23.08%) Photoshop
Cloud Services
1 5 (38.46%) Google Analytics
2 1 (7.69%) GitHub
Database & Business Intelligence
1 1 (7.69%) MongoDB
Development Applications
1 3 (23.08%) Dreamweaver
General
1 13 (100.00%) Marketing
2 3 (23.08%) Advertising
2 3 (23.08%) Publishing
Job Titles
1 8 (61.54%) Analyst
2 4 (30.77%) Business Analyst
3 3 (23.08%) Agile Business Analyst
3 3 (23.08%) CMS Business Analyst
3 3 (23.08%) Graduate
4 2 (15.38%) Customer Analyst
4 2 (15.38%) Customer Insight Analyst
4 2 (15.38%) Deployment Analyst
4 2 (15.38%) Insight Analyst
4 2 (15.38%) Senior Analyst
4 2 (15.38%) Senior Business Analyst
4 2 (15.38%) Web Analyst
5 1 (7.69%) Data Scientist
5 1 (7.69%) Functional Analyst
5 1 (7.69%) Functional Business Analyst
5 1 (7.69%) Junior
5 1 (7.69%) Marketing Manager
5 1 (7.69%) Product Analyst
5 1 (7.69%) Product Owner
5 1 (7.69%) Web Manager
Libraries, Frameworks & Software Standards
1 3 (23.08%) HTML
1 3 (23.08%) WebCenter
Miscellaneous
1 3 (23.08%) User Experience
1 3 (23.08%) W3C
2 2 (15.38%) Replication
3 1 (7.69%) Algorithms
3 1 (7.69%) Clustering
Processes & Methodologies
1 6 (46.15%) Analytics
2 5 (38.46%) Customer Insight
3 4 (30.77%) Agile Software Development
3 4 (30.77%) Content Management
3 4 (30.77%) Tag Management
3 4 (30.77%) User Stories
4 2 (15.38%) CRM
4 2 (15.38%) Customer Engagement
4 2 (15.38%) Data Validation
4 2 (15.38%) Digital Marketing
4 2 (15.38%) E-Commerce
4 2 (15.38%) Project Management
4 2 (15.38%) Prototyping
4 2 (15.38%) Validation
4 2 (15.38%) Web Analytics
5 1 (7.69%) A/B Testing
5 1 (7.69%) Content Marketing
5 1 (7.69%) Content Marketing Strategy
5 1 (7.69%) Data Protection
5 1 (7.69%) Marketing Strategy
Programming Languages
1 2 (15.38%) SQL
2 1 (7.69%) Python
Qualifications
1 3 (23.08%) Degree
Vendors
1 7 (53.85%) Adobe
2 5 (38.46%) Google
3 3 (23.08%) Oracle
4 2 (15.38%) Omniture