The following table provides summary statistics for contract job vacancies with a requirement for Web Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Marketing over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
27 Mar 2017
Same period 2016 Same period 2015
Web Marketing
UK
Rank 579 625 615
Rank change year-on-year +46 -10  
Contract jobs citing Web Marketing 4 15 16
As % of all contract IT jobs advertised in the UK 0.009% 0.028% 0.030%
As % of the Processes & Methodologies category 0.011% 0.034% 0.037%
Number of daily rates quoted 2 3 8
Median daily rate £328 £550 £393
Median daily rate % change year-on-year -40.40% +40.12%  
90% offered a daily rate of more than £250 £390 £264
10% offered a daily rate of more than £406 £570 £450
UK excluding London median daily rate - - £435
Number of hourly rates quoted 2 3 5
Median hourly rate £15.00 £20.00 £16.25
Median hourly rate % change year-on-year -25.00% +23.07%  
UK excluding London median hourly rate £15.00 £20.00 £16.25
% change year-on-year -25.00% +23.07%  

Web Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37338 44118 43065
As % of all contract IT job vacancies advertised in the UK 83.13% 82.88% 79.71%
Number of daily rates quoted 24672 28919 26679
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.31%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 945 1114 1248
Median hourly rate £36.00 £37.50 £28.50
Median hourly rate % change year-on-year -4.00% +31.57%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.25 £38.50 £30.20
% change year-on-year -5.84% +27.48%  

Web Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Web Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Marketing.

Contractor daily rate trend for Web Marketing in the UK

Web Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Web Marketing over the 3 months to 27 March 2017.

Contractor daily rate histogram for Web Marketing in the UK

Web Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Web Marketing.

Contractor hourly rate trend for Web Marketing in the UK

Web Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Marketing within the UK over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +40 4 £328 -40.40% 1
Berkshire +28 2 - -
London +25 2 £328 -40.40%
South East +11 2 - -
Reading - 2 - -

Web Marketing
Top 30 Related IT Skills

For the 6 months to 27 March 2017, IT contractor jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Web Marketing.

1 4 (100.00%) Marketing
2 2 (50.00%) Degree
2 2 (50.00%) WebCenter
2 2 (50.00%) Oracle
2 2 (50.00%) Photoshop
2 2 (50.00%) MS Office
2 2 (50.00%) HTML
2 2 (50.00%) Dreamweaver
2 2 (50.00%) Adobe
2 2 (50.00%) W3C
2 2 (50.00%) Publishing
2 2 (50.00%) Content Management
3 1 (25.00%) Cost-Benefit Analysis
3 1 (25.00%) Web Analytics
3 1 (25.00%) Omniture
3 1 (25.00%) Google
3 1 (25.00%) Validation
3 1 (25.00%) Stakeholder Management
3 1 (25.00%) Change Management
3 1 (25.00%) B2B
3 1 (25.00%) B2C
3 1 (25.00%) SQL
3 1 (25.00%) CRM
3 1 (25.00%) E-Commerce
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Customer Insight
3 1 (25.00%) Analytics
3 1 (25.00%) Prototyping
3 1 (25.00%) Content Marketing
3 1 (25.00%) Content Marketing Strategy

Web Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (50.00%) MS Office
1 2 (50.00%) Photoshop
Cloud Services
1 1 (25.00%) Google Analytics
Development Applications
1 2 (50.00%) Dreamweaver
General
1 4 (100.00%) Marketing
2 2 (50.00%) Publishing
Job Titles
1 2 (50.00%) Graduate
2 1 (25.00%) Analyst
2 1 (25.00%) CRM Analyst
2 1 (25.00%) Customer Analyst
2 1 (25.00%) Customer Insight Analyst
2 1 (25.00%) Insight Analyst
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Web Manager
2 1 (25.00%) Web Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
1 2 (50.00%) WebCenter
Miscellaneous
1 2 (50.00%) W3C
Processes & Methodologies
1 2 (50.00%) Content Management
2 1 (25.00%) Analytics
2 1 (25.00%) B2B
2 1 (25.00%) B2C
2 1 (25.00%) Change Management
2 1 (25.00%) Content Marketing
2 1 (25.00%) Content Marketing Strategy
2 1 (25.00%) Cost-Benefit Analysis
2 1 (25.00%) CRM
2 1 (25.00%) Customer Insight
2 1 (25.00%) Data Protection
2 1 (25.00%) Data Validation
2 1 (25.00%) Digital Marketing
2 1 (25.00%) E-Commerce
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Prototyping
2 1 (25.00%) Stakeholder Management
2 1 (25.00%) Validation
2 1 (25.00%) Web Analytics
Programming Languages
1 1 (25.00%) SQL
Qualifications
1 2 (50.00%) Degree
Vendors
1 2 (50.00%) Adobe
1 2 (50.00%) Oracle
2 1 (25.00%) Google
2 1 (25.00%) Omniture