Digital Marketing Contracts in the West Midlands

Digital Marketing
England > West Midlands

The following table provides summary statistics for contract job vacancies advertised in the West Midlands with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 109 131 134
Rank change year-on-year +22 +3 -17
Contract jobs citing Digital Marketing 5 11 32
As % of all contract jobs advertised in the West Midlands 0.26% 0.46% 0.90%
As % of the Processes & Methodologies category 0.31% 0.52% 1.00%
Number of daily rates quoted 4 3 29
10th Percentile £310 £577 £425
25th Percentile £437 £590 £513
Median daily rate (50th Percentile) £558 £625 £550
Median % change year-on-year -10.80% +13.64% -24.14%
75th Percentile £650 £673 £688
90th Percentile - £694 £750
England median daily rate £470 £525 £525
% change year-on-year -10.48% - +2.44%
Number of hourly rates quoted 0 1 0
Median hourly rate - £42.50 -
England median hourly rate £27.50 £40.75 £28.38
% change year-on-year -32.52% +43.59% -8.45%

All Process and Methodology Skills
West Midlands

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 1,621 2,126 3,201
As % of all contract IT jobs advertised in the West Midlands 83.95% 88.55% 89.97%
Number of daily rates quoted 1,069 1,460 2,360
10th Percentile £275 £263 £263
25th Percentile £375 £400 £386
Median daily rate (50th Percentile) £500 £510 £484
Median % change year-on-year -1.96% +5.43% +16.75%
75th Percentile £623 £600 £575
90th Percentile £738 £688 £675
England median daily rate £525 £550 £535
% change year-on-year -4.55% +2.80% +9.41%
Number of hourly rates quoted 115 46 72
10th Percentile £11.09 £12.25 £12.00
25th Percentile £14.00 £13.31 £13.70
Median hourly rate £22.50 £17.72 £16.66
Median % change year-on-year +26.98% +6.35% -4.79%
75th Percentile £41.13 £23.62 £19.59
90th Percentile £57.75 £50.63 £21.85
England median hourly rate £35.25 £37.50 £24.00
% change year-on-year -6.00% +56.25% -

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Trend in the West Midlands

3-month moving average daily rate quoted in jobs citing Digital Marketing in the West Midlands.

Daily rate trend for Digital Marketing in the West Midlands

Digital Marketing
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Digital Marketing in the West Midlands over the 6 months to 25 April 2024.

Daily rate histogram for Digital Marketing in the West Midlands

Digital Marketing
Contractor Hourly Rate Trend in the West Midlands

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the West Midlands.

Hourly rate trend for Digital Marketing in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Birmingham +4 2 £515 -17.60% 12
Walsall - 1 £250 -
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (40.00%) CMS
Cloud Services
1 1 (20.00%) Azure
1 1 (20.00%) Azure App Service
1 1 (20.00%) Azure DevOps
1 1 (20.00%) Azure Event Grid
1 1 (20.00%) Azure Functions
1 1 (20.00%) SaaS
1 1 (20.00%) Serverless
Communications & Networking
1 1 (20.00%) FTP
Database & Business Intelligence
1 1 (20.00%) Data Lake
1 1 (20.00%) SQL Server
Development Applications
1 1 (20.00%) Git
General
1 5 (100.00%) Marketing
2 3 (60.00%) Social Skills
3 2 (40.00%) Analytical Skills
3 2 (40.00%) Electronics
3 2 (40.00%) Finance
3 2 (40.00%) Manufacturing
3 2 (40.00%) Public Sector
3 2 (40.00%) Telecoms
Job Titles
1 2 (40.00%) Consultant
1 2 (40.00%) E-Commerce Consultant
1 2 (40.00%) Web Consultant
2 1 (20.00%) .NET Developer
2 1 (20.00%) Azure Developer
2 1 (20.00%) C# .NET Developer
2 1 (20.00%) C# Developer
2 1 (20.00%) Change Manager
2 1 (20.00%) Developer
2 1 (20.00%) Digital Marketing Specialist
2 1 (20.00%) ITIL Change Manager
2 1 (20.00%) ITIL Manager
2 1 (20.00%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 1 (20.00%) .NET
1 1 (20.00%) .NET Framework
1 1 (20.00%) AngularJS
1 1 (20.00%) Entity Framework
1 1 (20.00%) GraphQL
1 1 (20.00%) Swagger
1 1 (20.00%) YAML
Miscellaneous
1 2 (40.00%) Social Media
2 1 (20.00%) Cloud Native
Processes & Methodologies
1 2 (40.00%) Analytics
1 2 (40.00%) Business Intelligence
1 2 (40.00%) Collaborative Working
1 2 (40.00%) Content Strategy
1 2 (40.00%) Digital Strategy
1 2 (40.00%) E-Commerce
1 2 (40.00%) Marketing Strategy
1 2 (40.00%) Performance Metrics
1 2 (40.00%) Personalization
1 2 (40.00%) Problem-Solving
1 2 (40.00%) Programme Management
1 2 (40.00%) SEO
1 2 (40.00%) Strategic Thinking
1 2 (40.00%) Thought Leadership
1 2 (40.00%) Web Analytics
2 1 (20.00%) Business Impact Analysis
2 1 (20.00%) Clean Code
2 1 (20.00%) Impact Analysis
2 1 (20.00%) Infrastructure as Code
2 1 (20.00%) Operational Stability
Programming Languages
1 1 (20.00%) C#
Qualifications
1 1 (20.00%) ITIL Foundation Certificate
Systems Management
1 1 (20.00%) Terraform
Vendors
1 2 (40.00%) SAP
2 1 (20.00%) HubSpot