The following table provides summary statistics for contract job vacancies advertised in Wiltshire with a requirement for Web Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Web Analytics over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Web Analytics
South West / Wiltshire
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 61 - 56
Rank change year-on-year - 0  
Contract jobs citing Web Analytics 2 0 2
As % of all contract IT jobs advertised in Wiltshire 0.29% - 0.32%
As % of the Processes & Methodologies category 0.35% - 0.40%
Number of daily rates quoted 2 0 2
Median daily rate £206 - £350
90% offered a daily rate of more than £163 - £325
10% offered a daily rate of more than £264 - £375
UK excluding London median daily rate £375 £425 £350
% change year-on-year -11.76% +21.42%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £51.00 £35.00 £33.00
% change year-on-year +45.71% +6.06%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Wiltshire with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Wiltshire
Contract job vacancies with a requirement for process and methodology skills 579 508 505
As % of all contract IT job vacancies advertised in Wiltshire 84.90% 77.32% 80.29%
Number of daily rates quoted 1395 1262 1201
Median daily rate £425 £425 £390
Median daily rate % change year-on-year - +8.97%  
90% offered a daily rate of more than £300 £275 £275
10% offered a daily rate of more than £633 £700 £570
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 32 18 37
Median hourly rate £39.50 £37.50 £20.19
Median hourly rate % change year-on-year +5.33% +85.78%  
90% offered a hourly rate of more than £31.25 £23.08 £10.00
10% offered a hourly rate of more than £47.05 £51.20 £40.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Web Analytics
Job Vacancy Trend in Wiltshire

Job postings citing Web Analytics as a percentage of all IT jobs advertised in Wiltshire.

Job vacancy trend for Web Analytics in Wiltshire

Web Analytics
Contractor Daily Rate Trend in Wiltshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Web Analytics in Wiltshire.

Contractor daily rate trend for Web Analytics in Wiltshire

Web Analytics
Contract Job Locations in Wiltshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Wiltshire region over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Swindon - 2 £206 -
Web Analytics
South West

For the 6 months to 28 June 2017, IT contractor jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Wiltshire region with a requirement for Web Analytics.

1 4 (100.00%) Analytics
1 4 (100.00%) User Experience
2 3 (75.00%) Microsoft Office
2 3 (75.00%) Content Writing
2 3 (75.00%) Microsoft
2 3 (75.00%) Finance
2 3 (75.00%) CMS
2 3 (75.00%) Banking
2 3 (75.00%) Content Management
2 3 (75.00%) Sitecore CMS
2 3 (75.00%) Sitecore
3 2 (50.00%) HTML
4 1 (25.00%) IBM
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Personalization
4 1 (25.00%) Marketing
4 1 (25.00%) Google Analytics
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Adobe Analytics
4 1 (25.00%) Google
4 1 (25.00%) Coremetrics
4 1 (25.00%) Adobe
4 1 (25.00%) WebTrends

Web Analytics
Co-occurring IT Skills in Wiltshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) CMS
1 3 (75.00%) Sitecore CMS
Applications
1 3 (75.00%) Microsoft Office
Business Applications
1 1 (25.00%) WebTrends
Cloud Services
1 1 (25.00%) Adobe Analytics
1 1 (25.00%) Google Analytics
General
1 3 (75.00%) Banking
1 3 (75.00%) Finance
2 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Content Editor
1 2 (50.00%) Digital Content Editor
1 2 (50.00%) Digital Editor
2 1 (25.00%) Analyst
2 1 (25.00%) Content Designer
2 1 (25.00%) Designer
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Content Designer
2 1 (25.00%) Digital Designer
2 1 (25.00%) Digital Executive
2 1 (25.00%) Digital Marketing Analyst
2 1 (25.00%) Digital Marketing Executive
2 1 (25.00%) Marketing Analyst
2 1 (25.00%) Marketing Executive
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
Miscellaneous
1 4 (100.00%) User Experience
2 1 (25.00%) Analytical Skills
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Content Management
2 3 (75.00%) Content Writing
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Personalization
Vendors
1 3 (75.00%) Microsoft
1 3 (75.00%) Sitecore
2 1 (25.00%) Adobe
2 1 (25.00%) Coremetrics
2 1 (25.00%) Google
2 1 (25.00%) IBM