Senior Personalisation Lead
- Hiring Organisation
- VML
- Location
- City of London, London, United Kingdom
limitations, and how to integrate core platforms that power modern personalisation initiatives. This includes: Recommendation & Personalisation Engines: (e.g., Dynamic Yield, Braze, Optimizely Personalization, Adobe Target) - understanding algorithm types, real-time personalization, A/B/n testing of personalisation strategies, and integration patterns. Customer Data Platforms (CDPs): (e.g. … familiarity with data ingestion, unification, advanced audience segmentation, profile enrichment, and activation of segments for personalisation. Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore, Contentful) - understanding how they support dynamic content assembly, variant management, and personalised content delivery. Analytics Suites: (e.g., Google Analytics 4, Adobe ...