Digital Experimentation & Personalisation Specialist
Hounslow, London, United Kingdom
British Airways
clear, metrics are robust, and insights are actionable. Collaborate across Digital, Data Science, and Analytics teams to build and deploy targeted personalisation strategies using Adobe Experience Platform and Adobe Target. Ensure experiments are operationally sound, statistically rigorous, and aligned with business objectives. Develop audience strategies using both rule … A flexible and proactive approach to problem-solving in a fast-paced digital environment. Your Experience: Hands-on experience with experimentation tools such as Adobe Target, Optimizely, or Google Optimize. Background in deploying personalisation and CRM programmes using leading Customer Data Platforms. Familiarity with SQL and audience segmentation for More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: