Senior/Lead UA Manager
- Location
- Royal Leamington Spa, England, United Kingdom
models Cohort analysis frameworks Leverage data to inform acquisition decisions and portfolio strategy. Monitor performance in a privacy-centric marketing landscape. Build clear business cases for spending decisions and optimisation initiatives. Creative Strategy & Testing Partner with Creative and Analytics teams to drive testing programmes. Develop frameworks for identifying … across the games portfolio. Allocation of marketing investment across channels and products. Identification of growth opportunities and scaling strategies. Maintaining efficient spend against business targets. Ensuring UA insights influence wider product and commercial decision-making. Success In This Role Success will be measured through: Achievement of profitable spend ...