Digital Analytics Manager
- Hiring Organisation
- Warner Hotels
- Location
- manchester, north west england, united kingdom
adding, removing, and testing tags.This is a highly collaborative role, working closely with internal teams and external partners across Digital Marketing, SEO, CRO, Campaign Management, Revenue Management, and Brand. Knowledge Analytics & Insights Own the GA4 measurement strategy for the website, ensuring comprehensive tracking of all key user … effectiveness of website content and merchandising using engagement metrics, custom dimensions, and behavioural insights (using heatmaps, session recordings, user surveys) Provide seasonal, product, campaign and channel performance analysis and attribution insights to support marketing and revenue teams Reporting & Stakeholder Management Build and maintain custom GA4 reports, explorations ...