Head of Marketing
eastbourne, south east england, United Kingdom
15gifts
to-market strategy. Demand Generation and Growth Strategy Driving demand generation through multi-channel campaigns, including digital marketing, content marketing, paid advertising, and events. Working in partnership with the sales team, develop an Account-Based Marketing (ABM) strategy to target high-value enterprise customers. Implementing and leveraging marketing automation … tools (e.g. HubSpot, Marketo) to nurture and convert leads efficiently. Customer & Market Insights Working closely with our commercial analytics and product teams, embedding customer and market insights into ongoing optimisation to understand customer needs, competitive landscape, and emerging industry trends. Using these data-driven insights to refine messaging, campaign More ❯
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