Senior Marketing Executive
Lincoln, Lincolnshire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Forterro
support pipeline and software bookings objectives. Oversee digital marketing activities across multiple channels, SEO and SEA strategy, and evolve website performance using analytics and optimisation platforms. Create and distribute content that generates demand within our target markets. Produce content and collateral that supports successful sales execution. Collaborate and coordinate with go-to-market colleagues, including Sales, SDRs, Product … marketing campaigns-B2B and/or software industry experience strongly preferred. A digital-native, with advanced knowledge of digital marketing techniques and systems. Demonstrated use of marketing automation and content management platforms such as Salesforce, Pardot and Drupal. Strong content creation skills-both short and long-form-for multiple channels. Experience in lead generation strategy, including capture … nurture, and qualification. A clear understanding of business challenges, buyer journeys, and how to position software solutions to senior decision-makers. High level of personal responsibility, strong stakeholder management, and cross-functional collaboration. Excellent planning, organisational skills, and ability to manage multiple projects concurrently. Analytical mindset with comfort working with data and metrics to inform decisions. Energetic, positive, and More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: