Head of Web Strategy
Wedmore, Somerset, United Kingdom
Up Closets of Charleston
optimization (CRO), and the overall user experience, ensuring our site is a powerful driver of engagement and revenue. The ideal candidate combines strategic thinking, content expertise, and data-driven decision-making to enhance web performance. They will be responsible for prioritizing web projects across marketing, aligning them with … fostering a culture of experimentation, continuous learning, and data-driven decision-making. Manage an external agency for website development and oversee contractors for SEO content production and technical audits. Analyze website performance and implement data-driven improvements, including A/B testing, personalization, and content enhancements to drive … engagement and conversions. Oversee SEO content strategy and growth strategies to ensure high-quality, engaging content that supports business goals and increases organic visibility. Own web analytics and reporting, regularly presenting insights and recommendations to senior leadership. Stay ahead of industry trends, tools, and best practices to ensure More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: