EMEA Customer & Marketing Insights Lead
- Hiring Organisation
- PHINIA
- Location
- Carlisle, Cumbria, United Kingdom
- Salary
- £ 60 K
advanced analytics, commercial thinking, and storytelling to influence real business decisions across a multi-market organisation.KEY RESPONSIBILITIESKey ResponsibilitiesDefine and deliver the EMEA customer & marketing data and insights roadmap, aligned to growth, retention, mix, margin, and activation priorities.Interrogate large datasets to surface performance drivers, opportunities, and root causes.Build … scalable Power BI semantic models and dashboards that translate data into clear, actionable insights.Apply advanced analytics (e.g. regression, hypothesis testing) to quantify drivers and support decision-making.Integrate internal and external data sources, embedding robust validation and quality controls.Establish and govern consistent KPIs and measurement frameworks to create ...