Media Mix Modelling (MMM)
- Hiring Organisation
- Searchability
- Location
- London, South East, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £450 - £500 per day
Python-based modelling environment. This is a purely technical, non-client-facing role, focused on extending an existing MMM framework, preparing and validating data, and ensuring the model is ready for execution. The work is delivery-focused and well-suited to someone comfortable picking up an existing codebase … Contractor, you will: Review and update existing Python-based MMM notebooks to incorporate additional media channels Prepare and validate input data from multiple sources prior to modelling Perform data cleaning, transformation, and feature engineering Run, calibrate, and sense-check MMM model outputs Support model validation ...