Senior Programmatic Trader
- Hiring Organisation
- Ultimate Asset
- Location
- City of London, London, United Kingdom
hands-on role for someone who has personally built, launched, managed and optimised programmatic campaigns inside leading DSPs. It is not a media planning, strategy or account management position. The agency manages campaigns across programmatic display, video, CTV, audio, native and digital out-of-home, alongside paid search … targeting, bidding, pacing, budget allocation and performance delivery. Optimising campaigns against commercial KPIs including ROAS, CPA, incremental CPA and new customer acquisition. Analysing campaign data and making clear, evidence-based optimisation decisions. Improving inventory quality and identifying more efficient supply paths. Diagnosing underperformance and taking direct action to improve ...