B2B Marketing Manager
- Location
- Abingdon, England, United Kingdom
Responsibilities Develop Business Services Marketing Strategy Build and deliver an integrated Business Services marketing strategy that supports our commercial objectives and long-term growth ambitions. Develop annual and quarterly marketing plans aligned to revenue targets, commercial priorities, and evolving market opportunities, ensuring marketing investment delivers measurable … Generate Qualified Demand Work closely with the Business Services team to define lead qualification criteria, optimise lead management processes, and continually improve conversion from marketing-generated opportunities into revenue. Lead demand generation programmes that deliver a consistent pipeline of high-quality sales opportunities across our target business markets. Develop ...