PPC Specialist
truro, south west england, United Kingdom
The Engage Partnership Recruitment
Job Title: PPC Specialist Key Responsibilities: Develop, implement, manage, and optimise Pay-Per-Click (PPC) campaigns across Google Ads (Search, Display, Shopping, YouTube) and Microsoft Ads. Conduct thorough keyword research, analysis, and expansion to maximise campaign reach and relevance. Write compelling, engaging, and effective ad copy, testing variations … bidding strategies (both manual and automated) to maximise ROI/ROAS and achieve CPA targets. Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for improvement. Design and execute A/B tests on ad copy, landing pages, bidding strategies … ROAS). Generate regular, insightful performance reports for key stakeholders, highlighting results, trends, and recommendations. Stay current with the latest PPC trends, platform updates (Google Ads, Microsoft Ads), industry best practices, and algorithm changes. Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web More ❯
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