Marketing Analytics Lead
- Location
- City of Westminster, England, United Kingdom
marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizely Optimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain. This … working cross-functionally to implement process and change within the organization. Data-Driven Action Requirements: Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights. Drive digital, web, demand and pipeline analytics. Build and refine predictive ...