1 of 1 Google Tag Manager Jobs in Surrey

key audiences will be the foundation for the Client's cross-channel content marketing plans. The following is a summary of the role: The implementation of a single global Google Analytics property and Google AdWords account for all live company websites. Working with the Performance Team to define and implement our approach to tagging audience groups based on … event and conversion tracking for core customer audiences across websites and extranet platform using GTM. Working with local marketing teams to implement call tracking technologies such as ResponseTap and Google Call Tracking. In conjunction with the wider Digital Performance Team, develop a view of the digital footprint of our most profitable customers sectors. In the first instance, this will … be based on Google Analytics and AdWords data. Implementation of Paid Search scripts within our Global MCC to drive optimisation and efficiencies. This is to include the development of custom KPIs, dashboards and reports through the implementation of scripts. Maintenance of country-specific PPC optimisation scripts to enable continuous status reporting through automation. Provide customer insights to assist in More ❯