search in line with forecasts and commercial objectives Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM … keyword gap analysis, search intent research and emerging trend discovery to inform strategy Develop scalable content strategies including editorial, evergreen, FAQ, expert-led and LLM-friendly content formats designed for both rankings and AI citation Lead PR and content teams on authority-building and digital PR campaigns to strengthen ...