1 of 1 Marketing Automation Jobs in Cornwall

setting the strategy, building the customer journey, and delivering measurable revenue growth for our e-commerce channel. You will own our customer relationship strategy end-to-end, using insight, automation, and creative campaigns to deepen loyalty and increase lifetime value and make CRM a central driver of the e-commerce P&L. Working closely with the Head of E … commerce, marketing and retail teams, you'll ensure every CRM initiative connects to both commercial targets and brand objectives. This role can be based fromeither of our listed locations, or available for remote applications within the UK. What You'll Be Doing CRM strategy & planning Develop and implement Origin's CRM strategy to drive engagement, retention, and customer lifetime … channel campaign plans that integrate email, SMS, loyalty, and other owned channels. Build and manage customer lifecycle programmes, from acquisition onboarding to reactivation campaigns. Align CRM activity with broader marketing, brand and e-commerce trading strategies to maximise impact on the P&L. Campaign execution & optimisation Manage the end-to-end delivery of CRM campaigns, including briefing, build, testing More ❯