2 of 2 Marketing Mix Jobs in the City of London

Ballpoint Ballpoint is a fast-scaling, strategy-led creative and marketing science agency built for consumer brands who want to grow fast and grow properly. We combine creative, data, and experimentation to help cool brands kill their competition. As a team, we’re made up of people … household names pushing into their next phase of growth. Each brings a new challenge for us to break through creatively, strategically, and through marketing science. Why you People who thrive at Ballpoint are self-motivated and take genuine ownership of their work. They’re commercially minded and confident making ...

optimisation, operational AI tools, and more. Data, modelling & experimentation: Analyse and prepare data for AI use-cases: consumer behaviour, CRM interactions, digital journeys, operations, marketing and sales, energy consumption, etc.; Build and evaluate models using appropriate techniques, including: Classical Machine Learning, e.g. regression, tree-based methods, uplift models, time … propensity, next best action, lead scoring, lifetime value. Set technical direction for modelling approaches. Support the creation of synthetic personas and segmentation using a mix of data-driven and generative techniques. Develop and test marketing mix models and other measurement frameworks to understand and optimise marketing ...