Digital Marketing Manager
Hockley, Essex, United Kingdom
Gedu Global
a critical role in developing and executing strategic paid campaigns to promote our educational programs, drive student enrolment, and enhance our brand visibility. Your expertise in Google/Meta advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and … audience segmentation to identify opportunities and refine targeting strategies. Manage PPC campaigns and budgets : Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets. Conduct keyword research and ad copywriting : Perform … optimization to improve lead quality and conversion rates. Stay updated on industry trends and best practices : Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns. Create and manage campaigns across Facebook and Instagram More ❯
Employment Type: Permanent
Salary: GBP Annual
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