You'll manage client engagements end-to-end, acting as the primary point of contact and delivering advanced analytics solutions. Key focus areas include: Marketing Mix Modelling (MMM) Multi-Touch Attribution (MTA) Incrementality Testing Measurement Strategies Econometrics SKILLS & EXPERIENCE Proficiency in SQL and PythonExperience using Google AnalyticsExposure to modelling methodologies such as Attribution, MMM, and MTA is highly More ❯
delivering strategic insight across measurement frameworks. Expect to be advising CMOs, challenging briefs, and designing solutions from the ground up. You'll work across: Marketing Mix Modelling (MMM) Multi-Touch Attribution (MTA) Incrementality Testing & Lift Studies Measurement Strategy & Econometrics YOUR SKILLS & EXPERIENCE Experience with MMM, attribution, or measurement modelling Good client-facing skills THE BENEFITS More ❯
