Marketing Operations Manager
- Location
- Cambridge, England, United Kingdom
funnel, helping Bango build stronger relationships, accelerate pipeline and support customer growth. You will own the marketing automation ecosystem, using Salesforce Marketing Cloud and Pardot to build segmented, personalized and measurable lifecycle programs that support long, complex buying journeys. Working closely with the VP Marketing and the wider marketing … optimization of email marketing campaigns and automated nurture journeys across the full funnel. Build and manage segmented campaigns in Salesforce Marketing Cloud and Pardot, tailored by lifecycle stage, persona, industry, region and engagement behavior. Develop personalized, behavior-driven communications that improve engagement, conversion quality and pipeline progression. Use behavioral ...