Group Marketing Manager
- Hiring Organisation
- Osborne Appointments
- Location
- Bedford, Bedfordshire, United Kingdom
- Employment Type
- Permanent
- Salary
- £40000 - £45000/annum Benefits
media relations and reputation programmes. • Lead crisis and issues communications, maintaining robust approval processes and prepared response plans. • Improve digital customer journeys, conversion performance, lead generation and lifecycle communications. • Work with sales and commercial teams to define target audiences, campaign propositions, lead management processes and measures of pipeline … revenue contribution. • Oversee website governance, content quality, technical performance, search visibility and user experience, including how content is structured for conventional and AI-assisted search. • Create and lead a practical AI marketing roadmap, identifying high-value use cases and prioritising them according to business value, data readiness, risk ...