2 of 2 Propensity Modelling Jobs in the City of London

subject (e.g., Mathematics, Computer Science, Physics, Engineering etc) from a top University Fluent SQL skills alongside proficiency in Python for data manipulation, analysis and modelling Solid grasp of core machine learning techniques (e.g., regression, classification, clustering), when to apply them and how to evaluate results Strong communicator- able … technical audiences Desirable Experience with marketing data, digital behavioural data (Adobe Analytics/GA4) and marketing analytics use cases (e.g., segmentation, attribution, propensity modelling) is beneficial but not required Familiarity with cloud platforms (e.g., AWS, Azure, Google Cloud) and data warehousing technologies (e.g., Databricks, BigQuery, Redshift ...

right time Define and deliver the long-term vision for personalised user journeys across multiple financial products Use data to inform recommendation systems, propensity models, and targeting strategies Lead funnel analysis to identify drop-offs and optimise conversion across app and web journeys Own and contribute to experimentation … testing, measuring uplift from product and design changes Analyse and communicate performance across key metrics, including engagement, click-through rates, and conversion Support modelling work related to customer behaviour, risk, and product suitability Translate complex analysis into clear commercial insights that influence product decisions Your Skills and Experience Strong ...