1 of 1 Propensity Modelling Jobs in Manchester

selected paid social channels. Google/Bing Shopping solution ownership, evolution, governance, and performance. Channel mix, budget allocation, and contribution guardrails Propensity model activation: how predictive signals are tested, trusted, and operationalised. Measurement truth: incrementality, halo, MMM, attribution Vendor and tooling strategy: controlled testing of platforms vs internal systems. … Activation Define segmentation across department, margin band, seller ID, and performance tiers. Ensure segments are tested & activated across other channels (Channel activation strategy) Translate propensity and LTV models into activation. 3. Channel Strategy Shopping: segmentation, waste control, and reporting dashboards. Affiliates: partner strategy and contribution control. CRM: lifecycle strategy ...