6 of 6 Propensity Modelling Jobs in the UK

productionise scalable end-to-end data pipelines incorporating normalised customer attributes, behavioural signals, and finalised rSAM outputs. Combine the EDU rSAM with advanced propensity modelling techniques to optimise education-focused sales motions and accelerate customer growth opportunities. Deliver high-impact strategic insights on market opportunity sizing and customer … propensity trends to senior leadership, enabling data-driven decision-making and long-term commercial planning. Skills Looking for: 5+ years of advanced SQL expertise, with a strong track record in querying, cleansing, integrating, and analysing complex datasets at scale, ideally within Databricks environments. Strong Python capabilities for data manipulation ...

product and the future success of the business. Skills & Experience Strong commercial experience building machine learning models in Python Excellent understanding of predictive modelling, classification or propensity modelling Experience with feature engineering, model evaluation and experimentation Comfortable working across the full machine learning lifecycle Experience working with ...

Data Scientist | London | Up to £65,000 Data Scientist - Predictive Modelling & Analytics Consultancy London (2 days per week onsite) Up to £65,000 + Benefits I'm currently partnering with a leading UK data and analytics consultancy that combines proprietary data assets with advanced analytics and modelling solutions … with clients. The Role You'll work on a variety of projects focused on customer insight, marketing effectiveness and predictive modelling. Typical work includes propensity modelling, customer segmentation, risk analysis and scorecard development. You'll collaborate with industry specialists, analysts and project teams to understand client challenges, build ...

Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting Own the full funnel from first touch to conversion, with clear accountability for pipeline ...

journey framework, trigger architecture, AI workflows & decision trees • Commercial - pipeline acceleration, lead quality improvements, revenue attribution & personalisation performance Functional Responsibilities • You will own ICP modelling, persona development, behaviour modelling, lead scoring, intent scoring and opportunity scoring - building the intelligence that powers every downstream campaign. • You will bring … customer profile schema, bringing together firmographic, contact, behavioural, financial and commercial data alongside intent signals. • You will develop ICP models, buying committee models, sector propensity models, lookalike audiences and win propensity models to sharpen targeting across the business. • You will design AI-driven orchestration systems where journeys never ...

selected paid social channels. Google/Bing Shopping solution ownership, evolution, governance, and performance. Channel mix, budget allocation, and contribution guardrails Propensity model activation: how predictive signals are tested, trusted, and operationalised. Measurement truth: incrementality, halo, MMM, attribution Vendor and tooling strategy: controlled testing of platforms vs internal systems. … Activation Define segmentation across department, margin band, seller ID, and performance tiers. Ensure segments are tested & activated across other channels (Channel activation strategy) Translate propensity and LTV models into activation. 3. Channel Strategy Shopping: segmentation, waste control, and reporting dashboards. Affiliates: partner strategy and contribution control. CRM: lifecycle strategy ...