5 of 5 Propensity Modelling Jobs in the UK

rapidly expanding team and a strong track record of industry recognition, they partner with major consumer brands to solve complex measurement, forecasting, and modelling challenges. Their culture is collaborative, modern, and driven by delivering high-quality work that genuinely moves the needle for clients. As they scale, they … engineering, and technology. You will:* Lead experimentation and measurement initiatives including incrementality testing, geo-based studies, brand lift approaches, and causal inference.* Own advanced modelling projects such as MMM, LTV modelling, propensity scoring, and predictive forecasting.* Deploy models into cloud environments and integrate into advertising platforms including ...

Bridge hybrid, £65,000 plus benefits A great opportunity to take on a strategic Lead Data Analyst role where you will work across experimentation, modelling and BI projects, while shaping long term data strategy and supporting complex digital marketing programmes. The Company They are a high growth data … analytics, data science and engineering to drive measurable, sustainable growth for well known brands. Their work spans digital marketing data, advanced measurement and predictive modelling, with strong access to client datasets and a culture centred on technical excellence. The Role * Lead analytical work across experimentation, causal inference and incrementality ...

automation to build scalable campaign and nurture frameworks that improve funnel conversion Design and implement advanced analytics solutions including intent data capture and predictive propensity modelling, leveraging HubSpot AI and third-party platforms Partner with Marketing leadership to ensure accurate campaign reporting and correctly configured attribution models Reporting ...

position to maximise impact. Lead the development of advanced machine learning solutions across customer data use cases, including (but not limited to) personalisation, segmentation, propensity modelling, and customer insight. Contribute to the evolution and activation of the newly implemented CDP, helping the organisation realise its full value. ...

true Single Customer View across vehicle, customer and business data Designing automated customer lifecycle journeys covering acquisition, retention, loyalty and re-engagement Developing segmentation, propensity models and customer scoring frameworks Delivering insight, dashboards and reporting to drive campaign performance and commercial decisions Ensuring CRM activity meets GDPR ...