CRM Insight Analyst
Birmingham, Digbeth, West Midlands (County), United Kingdom
National Express Group PLC
are recruiting an experienced CRM Insight Analyst to join our team. Based at our Head Office in Digbeth , the successful candidate will drive data-led decision-making across our marketing activities. Using Salesforce Marketing Cloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also … be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key part in supporting commercial growth and helping the business tell a compelling story through data. What you'll do: Apply analytical knowledge and measurement to … determine the effectiveness of CRM, Marketing and Business Development activity with a view to continuous improvement Develop and maintain performance dashboards as required for key activity. Monitor trends and supply actionable insight to key stakeholders, through either Tableau/and or existing tools Support the new product development pipeline by providing insightful data analytics, models and metrics Support ad More ❯
Employment Type: Permanent
Salary: £43000/annum Up to £43,000 per annum
Posted: