CRM Insights and automation specialist
- Hiring Organisation
- SPS SportSoft
- Location
- L3, Liverpool, Merseyside, United Kingdom
- Employment Type
- Permanent
Opportunity We are seeking a technical CRM Automation & Insights Specialist to own the architecture of our customer engagement platform and the strategic insights that drive revenue growth. You will design and optimise automated customer journeys, develop deep understanding of customer behaviour and value, and partner with the wider … testing strategy. Establish and champion advanced experimentation practices including uplift analysis and multivariate testing. Translate business objectives into technical requirements and data into strategic insights. Drive decisions on where investments should sit and whether current approaches deliver intended impact. - AI and emerging technology . Evaluate and integrate AI tools ...