CRO Manager NEW Posted yesterday Hemel Hempstead
Hemel Hempstead, Hertfordshire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Berkshire News
efforts and drive measurable improvements in conversion rates. This pivotal role will be responsible for designing and executing A/B and multivariate testing strategies, using insights to enhance user experience and maximise commercial performance. As the analytics expert within the digital team, you'll build and maintain robust tracking infrastructure via Google Tag Manager and harness the … conversion and engagement metrics at a granular level, identifying opportunities and sharing trends through clear, impactful dashboards and reports. Key Responsibilities Core CRO Activities Champion best-practice digital customer experience on our websites and apps Devise and deliver a continuous A/B and multivariate testing programme in ABTasty to improve conversion rates and revenue, including: Simple redirects and … layout changes Complex multi-variant tests with sophisticated targeting rules Advanced modifications requiring custom CSS and JavaScript Dynamic content personalisation based on user attributes and behaviours Consider all elements including design, content and functional aspects; optimise the full digital user journey, including discover browse and search, landing pages, product details and our booking engine, as well as future More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: