best practice segmentation, targeting, and performanceoptimisation. Support experimentation frameworks in partnership with CRM and Data. Channel Expansion Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks. Scope architecture, integration requirements, consent … First 6 Months Finalise and stabilise the UK migration to Braze. Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance. Improve platform reliability, documentation, and QA standards. Help demonstrate clear ROI from improved Braze utilisation. CRM Technology Manager ...