Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
West Midlands > Birmingham
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 188 206 173
Rank change year-on-year +18 -33 +13
Permanent jobs citing B2C 12 14 13
As % of all permanent IT jobs advertised in Birmingham 0.31% 0.30% 0.33%
As % of the Processes & Methodologies category 0.35% 0.34% 0.38%
Number of salaries quoted 11 10 13
Birmingham median annual salary £27,500 £40,000 £60,000
Median salary % change year-on-year -31.25% -33.33% +42.86%
10th Percentile £23,750 £26,250 £26,250
90th Percentile £61,250 £63,750 £71,250
West Midlands median annual salary £28,000 £62,500 £45,000
% change year-on-year -55.20% +38.89% -14.29%

B2C is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process or methodology skills.

All Process and Methodology Skills
Birmingham
Permanent vacancies with a requirement for process or methodology skills 3470 4166 3447
As % of all permanent IT jobs advertised in Birmingham 90.27% 88.92% 87.05%
Number of salaries quoted 2720 3048 2879
Birmingham median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - -5.56%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £67,500 £67,750 £68,750
West Midlands median annual salary £40,000 £40,000 £40,000

B2C
Job Vacancy Trend in Birmingham

Job postings citing B2C as a percentage of all IT jobs advertised in Birmingham.

Job vacancy trend for B2C in Birmingham

B2C
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in Birmingham.

Salary trend for B2C in Birmingham

B2C
Salary Histogram in Birmingham

The salary distribution of IT jobs citing B2C in Birmingham over the 6 months to 20 November 2017.

Salary histogram for B2C in Birmingham

For the 6 months to 20 November 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for B2C.

1 12 (100.00%) Marketing
2 8 (66.67%) HTML
2 8 (66.67%) CSS
3 7 (58.33%) JavaScript
3 7 (58.33%) Finance
4 6 (50.00%) Retail
4 6 (50.00%) B2B
5 5 (41.67%) Business Intelligence
6 4 (33.33%) Computer Science
6 4 (33.33%) Spotfire
6 4 (33.33%) Greenplum
6 4 (33.33%) Visualisation
6 4 (33.33%) Relational Database
6 4 (33.33%) Python
6 4 (33.33%) Data Warehouse
6 4 (33.33%) E-Commerce
6 4 (33.33%) TIBCO
6 4 (33.33%) SQL
6 4 (33.33%) PostgreSQL
7 3 (25.00%) Programme Management
7 3 (25.00%) Telecoms
7 3 (25.00%) Banking
7 3 (25.00%) PHP
7 3 (25.00%) IBM
7 3 (25.00%) Social Media
7 3 (25.00%) hybris
7 3 (25.00%) WordPress
7 3 (25.00%) WebSphere
8 2 (16.67%) Facilities Management
8 2 (16.67%) Digital Marketing

B2C
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) WebSphere
1 3 (25.00%) WordPress
2 1 (8.33%) CMS
Cloud Services
1 1 (8.33%) Google Analytics
1 1 (8.33%) Google Tag Manager
Communications & Networking
1 1 (8.33%) Internet
Database & Business Intelligence
1 4 (33.33%) Data Warehouse
1 4 (33.33%) PostgreSQL
1 4 (33.33%) Relational Database
1 4 (33.33%) Spotfire
2 1 (8.33%) MySQL
Development Applications
1 1 (8.33%) Git (software)
1 1 (8.33%) gulp
General
1 12 (100.00%) Marketing
2 7 (58.33%) Finance
3 6 (50.00%) Retail
4 3 (25.00%) Banking
4 3 (25.00%) Telecoms
5 1 (8.33%) Advertising
5 1 (8.33%) Games
5 1 (8.33%) Mandarin Language
Job Titles
1 7 (58.33%) Developer
2 4 (33.33%) Business Intelligence Developer
3 3 (25.00%) Account Manager
3 3 (25.00%) Graduate
3 3 (25.00%) Graduate Business Intelligence Developer
3 3 (25.00%) Graduate Developer
3 3 (25.00%) Junior
3 3 (25.00%) Junior Business Intelligence Developer
3 3 (25.00%) Junior Developer
3 3 (25.00%) Sales Manager
4 2 (16.67%) Digital Developer
5 1 (8.33%) Digital Executive
5 1 (8.33%) Digital Marketing Executive
5 1 (8.33%) Marketing Executive
5 1 (8.33%) PHP Developer
Libraries, Frameworks & Software Standards
1 8 (66.67%) CSS
1 8 (66.67%) HTML
2 2 (16.67%) jQuery
3 1 (8.33%) Laravel
3 1 (8.33%) PhoneGap
3 1 (8.33%) Sass
3 1 (8.33%) Twitter Bootstrap
Miscellaneous
1 4 (33.33%) Computer Science
2 3 (25.00%) Social Media
3 1 (8.33%) Analytical Skills
3 1 (8.33%) BBC
3 1 (8.33%) User Experience
Operating Systems
1 1 (8.33%) Linux
Processes & Methodologies
1 6 (50.00%) B2B
2 5 (41.67%) Business Intelligence
3 4 (33.33%) E-Commerce
3 4 (33.33%) Visualisation
4 3 (25.00%) Programme Management
5 2 (16.67%) Digital Marketing
5 2 (16.67%) Facilities Management
5 2 (16.67%) Front End Development
6 1 (8.33%) Affiliate Marketing
6 1 (8.33%) Analytics
6 1 (8.33%) API Integration
6 1 (8.33%) Brand Management
6 1 (8.33%) Continuous Improvement
6 1 (8.33%) Conversion Rate Optimisation
6 1 (8.33%) Mobile Development
6 1 (8.33%) Online Marketing
6 1 (8.33%) Pay per click
6 1 (8.33%) Service Design
6 1 (8.33%) Web Development
6 1 (8.33%) Wireframes
Programming Languages
1 7 (58.33%) JavaScript
2 4 (33.33%) Python
2 4 (33.33%) SQL
3 3 (25.00%) PHP
4 1 (8.33%) PHP 5
Vendors
1 4 (33.33%) Greenplum
1 4 (33.33%) TIBCO
2 3 (25.00%) hybris
2 3 (25.00%) IBM
3 1 (8.33%) Facebook
3 1 (8.33%) Google
3 1 (8.33%) Optimizely