The following table provides summary statistics for permanent job vacancies advertised in Birmingham with a requirement for B2C skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited B2C over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

B2C (Business-to-Consumer)
West Midlands / Birmingham
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 124 139 123
Rank change year-on-year +15 -16  
Permanent jobs citing B2C 7 4 13
As % of all permanent IT jobs advertised in Birmingham 0.36% 0.17% 0.64%
As % of the Processes & Methodologies category 0.40% 0.19% 0.75%
Number of salaries quoted 6 3 13
Median salary £57,500 £32,500 £32,500
Median salary % change year-on-year +76.92% -  
90% offered a salary of more than £56,250 £28,500 £27,500
10% offered a salary of more than £71,250 £38,500 £67,500
UK excluding London median salary £50,000 £45,000 £45,000
% change year-on-year +11.11% -  

B2C is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Birmingham with a requirement for process and methodology skills.

Process & Methodology Skills
Birmingham
Permanent job vacancies with a requirement for process and methodology skills 1754 2097 1742
As % of all permanent IT job vacancies advertised in Birmingham 89.17% 87.59% 86.28%
Number of salaries quoted 1430 1534 1415
Median salary £45,000 £45,000 £45,000
90% offered a salary of more than £30,000 £27,500 £30,000
10% offered a salary of more than £61,750 £67,500 £70,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

B2C
Job Vacancy Trend in Birmingham

The job posting trend of jobs advertised in Birmingham citing B2C as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for B2C in Birmingham

B2C
Salary Trend in Birmingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C in Birmingham.

Salary trend for B2C in Birmingham

B2C
Salary Histogram in Birmingham

The salary distribution of IT jobs citing B2C in Birmingham over the 3 months to 23 June 2017.

Salary histogram for B2C in Birmingham

For the 6 months to 23 June 2017, IT jobs citing B2C also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Birmingham region with a requirement for B2C.

1 9 (100.00%) B2B
1 9 (100.00%) Marketing
2 6 (66.67%) WebSphere
2 6 (66.67%) Finance
2 6 (66.67%) Programme Management
2 6 (66.67%) Banking
2 6 (66.67%) Retail
2 6 (66.67%) IBM
2 6 (66.67%) Telecoms
2 6 (66.67%) E-Commerce
2 6 (66.67%) hybris
3 3 (33.33%) PHP
4 2 (22.22%) Java
4 2 (22.22%) SEO
4 2 (22.22%) Google
4 2 (22.22%) Advertising
4 2 (22.22%) Web Development
4 2 (22.22%) Digital Marketing
4 2 (22.22%) Facebook
4 2 (22.22%) Twitter
4 2 (22.22%) Analytics
4 2 (22.22%) AdWords
4 2 (22.22%) Social Media Monitoring
4 2 (22.22%) Crimson Hexagon
4 2 (22.22%) Social Media Analytics
4 2 (22.22%) Social Media
5 1 (11.11%) gulp
5 1 (11.11%) API Integration
5 1 (11.11%) Service Design
5 1 (11.11%) Twitter Bootstrap

B2C
Co-occurring IT Skills in Birmingham by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (66.67%) WebSphere
2 1 (11.11%) CMS
2 1 (11.11%) WordPress
Cloud Services
1 2 (22.22%) AdWords
Communications & Networking
1 1 (11.11%) Internet
Database & Business Intelligence
1 1 (11.11%) MySQL
Development Applications
1 1 (11.11%) Git (software)
1 1 (11.11%) gulp
General
1 9 (100.00%) Marketing
2 6 (66.67%) Banking
2 6 (66.67%) Finance
2 6 (66.67%) Retail
2 6 (66.67%) Telecoms
3 2 (22.22%) Advertising
Job Titles
1 6 (66.67%) Account Manager
1 6 (66.67%) Sales Manager
2 2 (22.22%) Digital Executive
2 2 (22.22%) Digital Marketing Executive
2 2 (22.22%) E-Commerce Account Manager
2 2 (22.22%) E-Commerce Manager
2 2 (22.22%) Marketing Executive
3 1 (11.11%) Developer
3 1 (11.11%) PHP Developer
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
1 1 (11.11%) jQuery
1 1 (11.11%) Laravel
1 1 (11.11%) PhoneGap
1 1 (11.11%) Sass
1 1 (11.11%) Twitter Bootstrap
Miscellaneous
1 2 (22.22%) Social Media
Operating Systems
1 1 (11.11%) Linux
Processes & Methodologies
1 9 (100.00%) B2B
2 6 (66.67%) E-Commerce
2 6 (66.67%) Programme Management
3 2 (22.22%) Analytics
3 2 (22.22%) Digital Marketing
3 2 (22.22%) SEO
3 2 (22.22%) Social Media Analytics
3 2 (22.22%) Social Media Monitoring
3 2 (22.22%) Web Development
4 1 (11.11%) API Integration
4 1 (11.11%) MVC
4 1 (11.11%) OO
4 1 (11.11%) Service Design
Programming Languages
1 3 (33.33%) PHP
2 2 (22.22%) Java
3 1 (11.11%) JavaScript
3 1 (11.11%) PHP 5
Vendors
1 6 (66.67%) hybris
1 6 (66.67%) IBM
2 2 (22.22%) Crimson Hexagon
2 2 (22.22%) Facebook
2 2 (22.22%) Google
2 2 (22.22%) Twitter