Period
to 17 December 2017

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 17 December 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
North West > Cheshire
6 months to
17 Dec 2017
Same period 2016 Same period 2015
Rank 162 144 162
Rank change year-on-year -18 +18 +21
Permanent jobs citing Pay per click 11 4 21
As % of all permanent IT jobs advertised in Cheshire 0.35% 0.17% 0.68%
As % of the Processes & Methodologies category 0.40% 0.20% 0.77%
Number of salaries quoted 12 4 21
Cheshire median annual salary £33,000 £28,000 £26,000
Median salary % change year-on-year +17.86% +7.69% -30.67%
10th Percentile £22,875 £22,750 £21,750
90th Percentile £58,875 £38,825 £38,750
North West median annual salary £32,500 £32,500 £26,000
% change year-on-year - +25.00% -5.45%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Cheshire
Permanent vacancies with a requirement for process or methodology skills 2756 2008 2712
As % of all permanent IT jobs advertised in Cheshire 88.73% 87.46% 87.43%
Number of salaries quoted 2091 1662 2322
Cheshire median annual salary £45,000 £37,500 £40,000
Median salary % change year-on-year +20.00% -6.25% -
10th Percentile £27,500 £22,775 £22,500
90th Percentile £65,000 £60,000 £57,500
North West median annual salary £44,000 £40,000 £40,000
% change year-on-year +10.00% - -

Pay per click
Job Vacancy Trend in Cheshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Pay per click in Cheshire

Pay per click
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Cheshire.

Salary trend for Pay per click in Cheshire

Pay per click
Salary Histogram in Cheshire

The salary distribution of IT jobs citing Pay per click in Cheshire over the 6 months to 17 December 2017.

Salary histogram for Pay per click in Cheshire

Pay per click
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Cheshire region over the 6 months to 17 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Runcorn - 3 £27,500 -
Warrington - 3 £26,250 - 1
Macclesfield +5 2 £47,500 +86.27%
Chester - 2 £60,000 - 1
Pay per click
North West

For the 6 months to 17 December 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Cheshire region with a requirement for Pay per click.

1 9 (81.82%) Marketing
1 9 (81.82%) Digital Marketing
2 8 (72.73%) Google
2 8 (72.73%) Analytics
3 7 (63.64%) SEO
4 6 (54.55%) Google Analytics
4 6 (54.55%) AdWords
5 5 (45.45%) HTML
5 5 (45.45%) JavaScript
5 5 (45.45%) CSS
6 4 (36.36%) Advertising
6 4 (36.36%) Conversion Rate Optimisation
6 4 (36.36%) Display Advertising
6 4 (36.36%) Social Media
6 4 (36.36%) User Experience
7 3 (27.27%) Marketing Strategy
7 3 (27.27%) Email Marketing
8 2 (18.18%) Animation
8 2 (18.18%) Video Editing
8 2 (18.18%) Joomla!
8 2 (18.18%) Copywriting
8 2 (18.18%) GAP Analysis
8 2 (18.18%) Web Development
8 2 (18.18%) Drupal
8 2 (18.18%) jQuery
8 2 (18.18%) WordPress
8 2 (18.18%) CMS
8 2 (18.18%) Adobe Illustrator
8 2 (18.18%) Multimedia
8 2 (18.18%) Content Management

Pay per click
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) CMS
1 2 (18.18%) Drupal
1 2 (18.18%) Joomla!
1 2 (18.18%) WordPress
Applications
1 2 (18.18%) Adobe Creative Suite
1 2 (18.18%) Adobe Illustrator
1 2 (18.18%) Microsoft Excel
1 2 (18.18%) Microsoft Office
1 2 (18.18%) Microsoft PowerPoint
Cloud Services
1 6 (54.55%) AdWords
1 6 (54.55%) Google Analytics
Database & Business Intelligence
1 2 (18.18%) MySQL
General
1 9 (81.82%) Marketing
2 4 (36.36%) Advertising
3 2 (18.18%) Multimedia
Job Titles
1 3 (27.27%) Analyst
1 3 (27.27%) Digital Analyst
1 3 (27.27%) Digital Marketing Analyst
1 3 (27.27%) Marketing Analyst
2 2 (18.18%) Developer
2 2 (18.18%) Lead Developer
2 2 (18.18%) PHP Developer
2 2 (18.18%) PPC Manager
3 1 (9.09%) Digital Executive
3 1 (9.09%) Lead PHP Developer
3 1 (9.09%) PHP Team Leader
3 1 (9.09%) Team Leader
Libraries, Frameworks & Software Standards
1 5 (45.45%) CSS
1 5 (45.45%) HTML
2 2 (18.18%) CSS3
2 2 (18.18%) Flash
2 2 (18.18%) HTML5
2 2 (18.18%) jQuery
Miscellaneous
1 4 (36.36%) Social Media
1 4 (36.36%) User Experience
2 2 (18.18%) Animation
2 2 (18.18%) Video Editing
3 1 (9.09%) Analytical Skills
3 1 (9.09%) Digital Media
3 1 (9.09%) Driving Licence
Processes & Methodologies
1 9 (81.82%) Digital Marketing
2 8 (72.73%) Analytics
3 7 (63.64%) SEO
4 4 (36.36%) Conversion Rate Optimisation
4 4 (36.36%) Display Advertising
5 3 (27.27%) Email Marketing
5 3 (27.27%) Marketing Strategy
6 2 (18.18%) Content Management
6 2 (18.18%) Copywriting
6 2 (18.18%) Data Analysis
6 2 (18.18%) GAP Analysis
6 2 (18.18%) Link Building
6 2 (18.18%) Mentoring
6 2 (18.18%) Tag Management
6 2 (18.18%) Web Development
7 1 (9.09%) Business Development
Programming Languages
1 5 (45.45%) JavaScript
2 2 (18.18%) PHP
2 2 (18.18%) SQL
Vendors
1 8 (72.73%) Google
2 2 (18.18%) Adobe
2 2 (18.18%) Microsoft
2 2 (18.18%) Yahoo!