Period
to 22 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Cheshire with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 October 2018 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
North West > Cheshire
6 months to
22 Oct 2018
Same period 2017 Same period 2016
Rank 158 164 143
Rank change year-on-year +6 -21 +21
Permanent jobs citing Pay per click 6 6 4
As % of all permanent IT jobs advertised in Cheshire 0.22% 0.21% 0.18%
As % of the Processes & Methodologies category 0.24% 0.24% 0.20%
Number of salaries quoted 6 6 5
Cheshire median annual salary £28,000 £36,000 £27,500
Median salary % change year-on-year -22.22% +30.91% +2.80%
10th Percentile £26,250 £22,500 £21,000
90th Percentile £31,875 £48,750 £37,500
North West median annual salary £28,000 £28,000 £32,500
% change year-on-year - -13.85% +23.81%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Cheshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Cheshire
Permanent vacancies with a requirement for process or methodology skills 2,506 2,540 1,965
As % of all permanent IT jobs advertised in Cheshire 93.75% 90.04% 89.03%
Number of salaries quoted 1,905 1,910 1,682
Cheshire median annual salary £45,000 £42,500 £37,500
Median salary % change year-on-year +5.88% +13.33% -6.25%
10th Percentile £26,250 £26,000 £22,500
90th Percentile £69,000 £63,750 £60,000
North West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Pay per click
Job Vacancy Trend in Cheshire

Job postings citing Pay per click as a percentage of all IT jobs advertised in Cheshire.

Job vacancy trend for Pay per click in Cheshire

Pay per click
Salary Trend in Cheshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Cheshire.

Salary trend for Pay per click in Cheshire

Pay per click
Job Locations in Cheshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Cheshire region over the 6 months to 22 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Runcorn - 4 £28,000 -
Macclesfield +15 1 £32,500 -31.58%
Warrington +8 1 £27,500 +10.00%
Pay per click
North West

For the 6 months to 22 October 2018, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Cheshire region with a requirement for Pay per click.

1 5 (83.33%) SEO
1 5 (83.33%) Social Media
2 3 (50.00%) Digital Marketing
2 3 (50.00%) Driving Licence
2 3 (50.00%) Google
2 3 (50.00%) Marketing
2 3 (50.00%) Business Development
3 2 (33.33%) Email Marketing
3 2 (33.33%) Analytics
4 1 (16.67%) User Experience
4 1 (16.67%) Analytical Skills
4 1 (16.67%) Finance
4 1 (16.67%) CMS
4 1 (16.67%) Degree
4 1 (16.67%) Google Analytics
4 1 (16.67%) HTML
4 1 (16.67%) JavaScript
4 1 (16.67%) CSS
4 1 (16.67%) Microsoft Excel
4 1 (16.67%) CRM
4 1 (16.67%) SMS
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) Microsoft
4 1 (16.67%) Fintech
4 1 (16.67%) AdWords
4 1 (16.67%) Conversion Rate Optimisation
4 1 (16.67%) User Acceptance Testing
4 1 (16.67%) Time Management
4 1 (16.67%) WordPress

Pay per click
Co-occurring IT Skills in Cheshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Sitefinity
1 1 (16.67%) WordPress
Applications
1 1 (16.67%) Microsoft Excel
Cloud Services
1 1 (16.67%) AdWords
1 1 (16.67%) Google Analytics
Communications & Networking
1 1 (16.67%) SMS
General
1 3 (50.00%) Marketing
2 1 (16.67%) Finance
Job Titles
1 3 (50.00%) Business Development Manager
1 3 (50.00%) Business Manager
1 3 (50.00%) Development Manager
2 1 (16.67%) Digital Development Manager
2 1 (16.67%) Digital Executive
2 1 (16.67%) Digital Marketing Executive
2 1 (16.67%) Digital Marketing Specialist
2 1 (16.67%) Marketing Executive
2 1 (16.67%) Marketing Specialist
2 1 (16.67%) PPC Executive
2 1 (16.67%) Senior Digital Marketing Executive
2 1 (16.67%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 5 (83.33%) Social Media
2 3 (50.00%) Driving Licence
3 1 (16.67%) Analytical Skills
3 1 (16.67%) Fintech
3 1 (16.67%) User Experience
Processes & Methodologies
1 5 (83.33%) SEO
2 3 (50.00%) Business Development
2 3 (50.00%) Digital Marketing
3 2 (33.33%) Analytics
3 2 (33.33%) Email Marketing
4 1 (16.67%) B2B
4 1 (16.67%) B2C
4 1 (16.67%) Conversion Rate Optimisation
4 1 (16.67%) CRM
4 1 (16.67%) Marketing Strategy
4 1 (16.67%) Time Management
4 1 (16.67%) User Acceptance Testing
Programming Languages
1 1 (16.67%) JavaScript
Qualifications
1 1 (16.67%) Degree
Vendors
1 3 (50.00%) Google
2 1 (16.67%) Microsoft