Period
to 23 January 2018

The median annual salary for a Digital Marketing Manager was £70,000 in advertised job vacancies in the City of London during the 6 months to 23 January 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Marketing Manager
Central London > City of London
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 321 329 364
Rank change year-on-year +8 +35 +66
Permanent jobs requiring a Digital Marketing Manager 7 11 22
As % of all permanent IT jobs advertised in the City of London 0.066% 0.10% 0.16%
As % of the Job Titles category 0.070% 0.11% 0.16%
Number of salaries quoted 7 8 19
City of London median annual salary £70,000 £30,000 £40,000
Median salary % change year-on-year +133.33% -25.00% -20.00%
10th Percentile £47,250 £27,350 £25,350
90th Percentile £86,250 £46,625 £78,750
Central London median annual salary £70,000 £31,250 £40,000
% change year-on-year +124.00% -21.88% -18.78%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in the City of London. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
City of London
Permanent vacancies in the City of London with a recognized job title 10,016 10,212 13,438
% of permanent IT jobs with a recognized job title 94.93% 96.54% 95.94%
Number of salaries quoted 8,930 9,315 11,892
City of London median annual salary £60,000 £57,500 £57,500
Median salary % change year-on-year +4.35% - +4.55%
10th Percentile £36,000 £33,006 £32,500
90th Percentile £93,750 £90,000 £88,750
Central London median annual salary £60,000 £57,500 £56,000
% change year-on-year +4.35% +2.68% +1.82%

Digital Marketing Manager
Job Vacancy Trend in the City of London

Job postings that featured Digital Marketing Manager in the job title as a percentage of all IT jobs advertised in the City of London.

Job vacancy trend for Digital Marketing Manager in the City of London

Digital Marketing Manager
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing Manager in the City of London.

Salary trend for Digital Marketing Manager in the City of London

Digital Marketing Manager
Salary Histogram in the City of London

The salary distribution of IT jobs citing Digital Marketing Manager in the City of London over the 6 months to 23 January 2018.

Salary histogram for Digital Marketing Manager in the City of London

Digital Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in the City of London

For the 6 months to 23 January 2018, Digital Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the City of London region featuring Digital Marketing Manager in the job title.

1 7 (100.00%) Marketing
1 7 (100.00%) Digital Marketing
2 5 (71.43%) User Experience
3 4 (57.14%) Analytics
4 3 (42.86%) Waterfall
4 3 (42.86%) Agile Software Development
4 3 (42.86%) Banking
4 3 (42.86%) Java
4 3 (42.86%) PHP
4 3 (42.86%) Line Management
4 3 (42.86%) Coaching
5 2 (28.57%) Creative Thinking
5 2 (28.57%) Innovative Thinking
5 2 (28.57%) Customer-Centricity
5 2 (28.57%) Planning and Forecasting
5 2 (28.57%) Matrix Organization
5 2 (28.57%) Risk Management
5 2 (28.57%) SEO
5 2 (28.57%) Finance
5 2 (28.57%) Google
5 2 (28.57%) Google Analytics
5 2 (28.57%) Marketing Strategy
6 1 (14.29%) Facebook
6 1 (14.29%) Twitter
6 1 (14.29%) Mobile App
6 1 (14.29%) Customer Segmentation
6 1 (14.29%) Pardot
6 1 (14.29%) WordPress
6 1 (14.29%) Online Marketing
6 1 (14.29%) Social Media

Digital Marketing Manager Skill Set
Co-occurring IT Skills in the City of London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) WordPress
Applications
1 1 (14.29%) Microsoft Excel
1 1 (14.29%) Microsoft Office
Cloud Services
1 2 (28.57%) Google Analytics
2 1 (14.29%) AdWords
General
1 7 (100.00%) Marketing
2 3 (42.86%) Banking
3 2 (28.57%) Finance
4 1 (14.29%) Advertising
Miscellaneous
1 5 (71.43%) User Experience
2 1 (14.29%) Algorithms
2 1 (14.29%) Analytical Skills
2 1 (14.29%) Mobile App
2 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) Digital Marketing
2 4 (57.14%) Analytics
3 3 (42.86%) Agile Software Development
3 3 (42.86%) Coaching
3 3 (42.86%) Line Management
3 3 (42.86%) Waterfall
4 2 (28.57%) Creative Thinking
4 2 (28.57%) Customer-Centricity
4 2 (28.57%) Innovative Thinking
4 2 (28.57%) Marketing Strategy
4 2 (28.57%) Matrix Organization
4 2 (28.57%) Planning and Forecasting
4 2 (28.57%) Risk Management
4 2 (28.57%) SEO
5 1 (14.29%) Content Marketing
5 1 (14.29%) Content Marketing Strategy
5 1 (14.29%) Customer Acquisition
5 1 (14.29%) Data Enrichment
5 1 (14.29%) Demand Generation
5 1 (14.29%) Lead Generation
Programming Languages
1 3 (42.86%) Java
1 3 (42.86%) PHP
Vendors
1 2 (28.57%) Google
2 1 (14.29%) Facebook
2 1 (14.29%) Microsoft
2 1 (14.29%) Pardot
2 1 (14.29%) Salesforce.com
2 1 (14.29%) Twitter