The following table provides summary statistics for permanent job vacancies advertised in Coventry with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Pay per click (PPC)
West Midlands / Coventry
Rank 62 80 65
Rank change year-on-year +18 -15  
Permanent jobs citing Pay per click 2 1 12
As % of all permanent IT jobs advertised in Coventry 0.36% 0.13% 1.66%
As % of the Processes & Methodologies category 0.42% 0.15% 1.98%
Number of salaries quoted 1 1 12
Median salary £28,500 £30,000 £22,000
Median salary % change year-on-year -5.00% +36.36%  
UK excluding London median salary £36,000 £32,000 £30,000
% change year-on-year +12.50% +6.66%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Coventry with a requirement for process and methodology skills.

Process & Methodology Skills
Coventry
Permanent job vacancies with a requirement for process and methodology skills 477 672 607
As % of all permanent IT job vacancies advertised in Coventry 86.41% 86.04% 83.72%
Number of salaries quoted 416 536 483
Median salary £45,000 £43,000 £43,500
Median salary % change year-on-year +4.65% -1.14%  
90% offered a salary of more than £30,000 £30,000 £22,000
10% offered a salary of more than £67,500 £60,000 £57,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Coventry

The job posting trend of jobs advertised in Coventry citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Coventry

Pay per click
Salary Trend in Coventry

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Coventry.

Salary trend for Pay per click in Coventry

Pay per click
Top 15 Related IT Skills in Coventry

For the 6 months to 23 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Coventry region with a requirement for Pay per click.

1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) Analytics
1 2 (100.00%) SEO
2 1 (50.00%) Web Analytics
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Online Marketing
2 1 (50.00%) Social Media
2 1 (50.00%) Link Building
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) HTML
2 1 (50.00%) Progress
2 1 (50.00%) HTTP

Pay per click
Top Related IT Skills in Coventry by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (100.00%) Google Analytics
Communications & Networking
1 1 (50.00%) HTTP
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Analyst
1 1 (50.00%) Digital Analyst
1 1 (50.00%) Digital Marketing Analyst
1 1 (50.00%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) HTML
Miscellaneous
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) SEO
2 1 (50.00%) Digital Analytics
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Link Building
2 1 (50.00%) Online Marketing
2 1 (50.00%) Search Engine Marketing
2 1 (50.00%) Web Analytics
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Progress