Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in East Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
Yorkshire > East Yorkshire
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 43 49 43
Rank change year-on-year +6 -6 0
Permanent jobs citing Google Analytics 12 2 4
As % of all permanent IT jobs advertised in East Yorkshire 3.36% 0.66% 1.31%
As % of the Cloud Services category 26.09% 7.69% 25.00%
Number of salaries quoted 12 1 3
East Yorkshire median annual salary £40,000 £32,500 £27,500
Median salary % change year-on-year +23.08% +18.18% -12.00%
10th Percentile £37,500 £28,750 £21,050
90th Percentile £44,750 £36,250 £32,350
Yorkshire median annual salary £32,500 £40,000 £32,000
% change year-on-year -18.75% +25.00% +6.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in East Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
East Yorkshire
Permanent vacancies with a requirement for cloud computing skills 46 26 16
As % of all permanent IT jobs advertised in East Yorkshire 12.89% 8.58% 5.25%
Number of salaries quoted 41 13 12
East Yorkshire median annual salary £37,500 £28,000 £30,000
Median salary % change year-on-year +33.93% -6.67% -
10th Percentile £23,500 £21,500 £20,250
90th Percentile £43,750 £38,250 £53,525
Yorkshire median annual salary £42,500 £42,500 £41,500
% change year-on-year - +2.41% +10.67%

Google Analytics
Job Vacancy Trend in East Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in East Yorkshire.

Job vacancy trend for Google Analytics in East Yorkshire

Google Analytics
Salary Trend in East Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in East Yorkshire.

Salary trend for Google Analytics in East Yorkshire

Google Analytics
Job Locations in East Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the East Yorkshire region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hull +7 12 £40,000 -
Google Analytics
Yorkshire

For the 6 months to 20 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the East Yorkshire region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 11 (91.67%) Marketing
2 11 (91.67%) Visualisation
2 11 (91.67%) Data Visualisation
3 10 (83.33%) Digital Analytics
4 9 (75.00%) A/B Testing
4 9 (75.00%) Conversion Rate Optimisation
4 9 (75.00%) SEO
4 9 (75.00%) E-Commerce
4 9 (75.00%) Adobe
4 9 (75.00%) Adobe Analytics
4 9 (75.00%) Web Analytics
4 9 (75.00%) Omniture
5 3 (25.00%) Analytical Skills
6 2 (16.67%) Customer-Centricity
6 2 (16.67%) Digital Marketing
7 1 (8.33%) Apple

Google Analytics
Co-occurring IT Skills in East Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 9 (75.00%) Adobe Analytics
General
1 11 (91.67%) Marketing
Job Titles
1 10 (83.33%) Analyst
2 8 (66.67%) Conversion Analyst
2 8 (66.67%) Google Analytics Analyst
2 8 (66.67%) Google Analytics Web Analyst
2 8 (66.67%) Web Analyst
2 8 (66.67%) Web Analytics Analyst
3 2 (16.67%) Digital Analyst
3 2 (16.67%) Senior Analyst
4 1 (8.33%) Google Analytics Specialist
4 1 (8.33%) Web Analytics Specialist
4 1 (8.33%) Web Specialist
Miscellaneous
1 3 (25.00%) Analytical Skills
Processes & Methodologies
1 12 (100.00%) Analytics
2 11 (91.67%) Data Visualisation
2 11 (91.67%) Visualisation
3 10 (83.33%) Digital Analytics
4 9 (75.00%) A/B Testing
4 9 (75.00%) Conversion Rate Optimisation
4 9 (75.00%) E-Commerce
4 9 (75.00%) SEO
4 9 (75.00%) Web Analytics
5 2 (16.67%) Customer-Centricity
5 2 (16.67%) Digital Marketing
Vendors
1 12 (100.00%) Google
2 9 (75.00%) Adobe
2 9 (75.00%) Omniture
3 1 (8.33%) Apple