The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Database Marketing
UK / England
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 832 877 922
Rank change year-on-year +45 +45  
Permanent jobs citing Database Marketing 31 38 39
As % of all permanent IT jobs advertised in England 0.037% 0.042% 0.038%
As % of the Processes & Methodologies category 0.042% 0.047% 0.043%
Number of salaries quoted 30 34 31
Median salary £36,250 £32,500 £40,000
Median salary % change year-on-year +11.53% -18.75%  
90% offered a salary of more than £27,000 £26,000 £27,500
10% offered a salary of more than £48,000 £67,500 £45,000
UK excluding London median salary £40,000 £27,000 £40,000
% change year-on-year +48.14% -32.50%  

Database Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74281 81140 91281
As % of all permanent IT job vacancies advertised in England 89.70% 88.99% 87.96%
Number of salaries quoted 60243 68634 75471
Median salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% -  
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Database Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Database Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Database Marketing in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing in England.

Salary trend for Database Marketing in England

Database Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Database Marketing in England over the 3 months to 25 June 2017.

Salary histogram for Database Marketing in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the England region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +21 18 £37,500 -23.34%
South West +4 9 £27,000 -
South East - 3 £42,500 - 1
North West -38 1 £42,500 +38.21%
Database Marketing
UK

For the 6 months to 25 June 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Database Marketing.

1 69 (100.00%) Marketing
2 49 (71.01%) SQL
3 36 (52.17%) CRM
4 26 (37.68%) Finance
5 25 (36.23%) Analytics
6 16 (23.19%) Degree
7 15 (21.74%) Teradata
7 15 (21.74%) Microsoft Excel
8 14 (20.29%) SQL Server
8 14 (20.29%) SAS
8 14 (20.29%) Google
9 13 (18.84%) Adobe Campaign
10 12 (17.39%) Relational Database
10 12 (17.39%) Adobe
10 12 (17.39%) Oracle
11 11 (15.94%) Data Analytics
11 11 (15.94%) Marketing Analytics
11 11 (15.94%) Analytical Skills
12 10 (14.49%) Direct Marketing
12 10 (14.49%) Python
13 9 (13.04%) ETL
13 9 (13.04%) Data Transformation
13 9 (13.04%) Digital Marketing
13 9 (13.04%) Data Extraction
13 9 (13.04%) R
13 9 (13.04%) Actionable Insight
14 8 (11.59%) Marketing Automation
14 8 (11.59%) Coaching
15 7 (10.14%) Microsoft
15 7 (10.14%) Microsoft Office

Database Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (20.29%) SAS
Applications
1 15 (21.74%) Microsoft Excel
2 7 (10.14%) Microsoft Office
Business Applications
1 13 (18.84%) Adobe Campaign
2 6 (8.70%) Raiser's Edge
3 5 (7.25%) Dynamics CRM
4 4 (5.80%) FastStats
5 2 (2.90%) Eloqua
6 1 (1.45%) Unica
Cloud Services
1 4 (5.80%) Google Analytics
2 1 (1.45%) Silverpop
Communications & Networking
1 2 (2.90%) SMS
Database & Business Intelligence
1 14 (20.29%) SQL Server
2 12 (17.39%) Relational Database
3 6 (8.70%) MySQL
3 6 (8.70%) Oracle Reports
4 5 (7.25%) Big Data
4 5 (7.25%) Data Mining
5 4 (5.80%) Data Warehouse
6 3 (4.35%) SQL Server Integration Services
7 2 (2.90%) Oracle Discoverer
7 2 (2.90%) Oracle OWB
7 2 (2.90%) PowerCenter
8 1 (1.45%) MS Access
8 1 (1.45%) SQL Server Reporting Services
Development Applications
1 1 (1.45%) Dreamweaver
1 1 (1.45%) SQL Server Management Studio (SSMS)
General
1 69 (100.00%) Marketing
2 26 (37.68%) Finance
3 5 (7.25%) French Language
4 4 (5.80%) Advertising
5 3 (4.35%) Games
5 3 (4.35%) Legal
Job Titles
1 41 (59.42%) Analyst
2 23 (33.33%) Data Analyst
3 20 (28.99%) SQL Analyst
4 14 (20.29%) Database Analyst
5 13 (18.84%) SQL Data Analyst
6 10 (14.49%) Marketing Manager
7 7 (10.14%) Marketing Analyst
8 6 (8.70%) CRM Analyst
8 6 (8.70%) SAS Analyst
9 5 (7.25%) Database Manager
10 4 (5.80%) Database Marketing Manager
10 4 (5.80%) Developer
10 4 (5.80%) Marketing Database Manager
11 3 (4.35%) Campaign Analyst
11 3 (4.35%) CRM Officer
11 3 (4.35%) Informatica Developer
11 3 (4.35%) Operations Manager
12 2 (2.90%) Campaign Manager
12 2 (2.90%) Campaign Marketing Manager
12 2 (2.90%) CRM Executive
Libraries, Frameworks & Software Standards
1 5 (7.25%) HTML
Miscellaneous
1 11 (15.94%) Analytical Skills
2 3 (4.35%) Data Protection Act
2 3 (4.35%) Management Information System
2 3 (4.35%) Reference Data
2 3 (4.35%) Social Media
3 2 (2.90%) RIA
3 2 (2.90%) User Experience
4 1 (1.45%) Data Structures
Operating Systems
1 1 (1.45%) Linux
Processes & Methodologies
1 36 (52.17%) CRM
2 25 (36.23%) Analytics
3 11 (15.94%) Data Analytics
3 11 (15.94%) Marketing Analytics
4 10 (14.49%) Direct Marketing
5 9 (13.04%) Actionable Insight
5 9 (13.04%) Data Extraction
5 9 (13.04%) Data Transformation
5 9 (13.04%) Digital Marketing
5 9 (13.04%) ETL
6 8 (11.59%) Coaching
6 8 (11.59%) Marketing Automation
7 6 (8.70%) Campaign Management
7 6 (8.70%) Customer Analytics
7 6 (8.70%) Data Management
7 6 (8.70%) Data Protection
7 6 (8.70%) Mentoring
8 5 (7.25%) A/B Testing
9 4 (5.80%) Customer Insight
9 4 (5.80%) Mathematics
Programming Languages
1 49 (71.01%) SQL
2 10 (14.49%) Python
3 9 (13.04%) R
4 1 (1.45%) Java
4 1 (1.45%) JavaScript
4 1 (1.45%) PHP
4 1 (1.45%) Tcl
4 1 (1.45%) T-SQL
Qualifications
1 16 (23.19%) Degree
2 1 (1.45%) Numerate Degree
Quality Assurance & Compliance
1 6 (8.70%) Data Quality
1 6 (8.70%) GDPR
2 1 (1.45%) QA
Vendors
1 15 (21.74%) Teradata
2 14 (20.29%) Google
3 12 (17.39%) Adobe
3 12 (17.39%) Oracle
4 7 (10.14%) Microsoft
5 5 (7.25%) Informatica
6 4 (5.80%) Facebook
7 3 (4.35%) Apteco
7 3 (4.35%) Salesforce Marketing Cloud
8 2 (2.90%) HubSpot
8 2 (2.90%) Marketo
8 2 (2.90%) Pardot
8 2 (2.90%) Salesforce.com
8 2 (2.90%) SAP
8 2 (2.90%) Siebel
8 2 (2.90%) Tableau
9 1 (1.45%) Aprimo
9 1 (1.45%) Chordiant
9 1 (1.45%) IBM
9 1 (1.45%) Pega
Middlesex
Clearwater People Solutions Ltd
Posted: 25 days ago