Period
to 21 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Database Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Database Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Database Marketing
UK > England
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 1130 1096 1217
Rank change year-on-year -34 +121 -6
Permanent jobs citing Database Marketing 44 102 64
As % of all permanent IT jobs advertised in England 0.026% 0.057% 0.031%
As % of the Processes & Methodologies category 0.029% 0.064% 0.035%
Number of salaries quoted 37 95 42
England median annual salary £35,800 £37,500 £37,750
Median salary % change year-on-year -4.53% -0.66% -11.18%
10th Percentile £23,750 £25,200 £27,500
90th Percentile £65,000 £55,000 £58,750
UK median annual salary £35,800 £37,500 £37,750
% change year-on-year -4.53% -0.66% -11.18%

Database Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 152449 159358 181424
As % of all permanent IT jobs advertised in England 89.91% 89.39% 88.74%
Number of salaries quoted 121294 133740 151021
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,250 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Database Marketing
Job Vacancy Trend in England

Job postings citing Database Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Database Marketing in England

Database Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing in England.

Salary trend for Database Marketing in England

Database Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Database Marketing in England over the 6 months to 21 November 2017.

Salary histogram for Database Marketing in England

Database Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the England region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +9 18 £34,000 +6.25%
South East +24 12 £39,000 +4.00%
South West +13 5 £27,000 +3.85%
North West - 5 £60,000 -
North of England - 5 £60,000 -
East of England -15 3 £37,500 -15.73%
Midlands +31 1 £95,000 +145.16%
West Midlands +10 1 £95,000 +90.00%
Database Marketing
UK

For the 6 months to 21 November 2017, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Database Marketing.

1 44 (100.00%) Marketing
2 28 (63.64%) SQL
2 28 (63.64%) CRM
3 17 (38.64%) Analytics
4 11 (25.00%) Data Management
5 10 (22.73%) Finance
5 10 (22.73%) HTML
5 10 (22.73%) Degree
6 9 (20.45%) Analytical Skills
6 9 (20.45%) SQL Server
6 9 (20.45%) Data Analysis
7 8 (18.18%) Oracle
8 7 (15.91%) Microsoft Excel
8 7 (15.91%) Campaign Management
9 6 (13.64%) Data Quality
9 6 (13.64%) Direct Marketing
9 6 (13.64%) Microsoft Office
9 6 (13.64%) Microsoft
9 6 (13.64%) Salesforce.com
9 6 (13.64%) Dynamics CRM
9 6 (13.64%) Google
9 6 (13.64%) Teradata
10 5 (11.36%) Stakeholder Management
10 5 (11.36%) Business Intelligence
10 5 (11.36%) Data Mining
10 5 (11.36%) Marketing Automation
10 5 (11.36%) Marketing Analytics
10 5 (11.36%) Adobe Campaign
11 4 (9.09%) Relational Database
11 4 (9.09%) SQL Server Management Studio (SSMS)

Database Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (4.55%) SAS
Applications
1 7 (15.91%) Microsoft Excel
2 6 (13.64%) Microsoft Office
3 1 (2.27%) Microsoft PowerPoint
Business Applications
1 6 (13.64%) Dynamics CRM
2 5 (11.36%) Adobe Campaign
3 4 (9.09%) Unica
4 2 (4.55%) Eloqua
4 2 (4.55%) FastStats
4 2 (4.55%) Raiser's Edge
4 2 (4.55%) Salesforce.com CRM
Cloud Services
1 4 (9.09%) Google Analytics
2 2 (4.55%) SaaS
Communications & Networking
1 3 (6.82%) SMS
Database & Business Intelligence
1 9 (20.45%) SQL Server
2 5 (11.36%) Data Mining
3 4 (9.09%) MySQL
3 4 (9.09%) Relational Database
4 3 (6.82%) Hadoop
5 2 (4.55%) Oracle Reports
5 2 (4.55%) Power BI
5 2 (4.55%) PowerCenter
5 2 (4.55%) SQL Server Analysis Services
5 2 (4.55%) SQL Server Integration Services
5 2 (4.55%) SQL Server Reporting Services
6 1 (2.27%) Big Data
6 1 (2.27%) Data Warehouse
6 1 (2.27%) MS Access
6 1 (2.27%) RDBMS
Development Applications
1 4 (9.09%) SQL Server Management Studio (SSMS)
General
1 44 (100.00%) Marketing
2 10 (22.73%) Finance
3 4 (9.09%) Banking
3 4 (9.09%) Legal
3 4 (9.09%) Retail
4 3 (6.82%) Telecoms
5 2 (4.55%) Advertising
5 2 (4.55%) French Language
6 1 (2.27%) Manufacturing
6 1 (2.27%) Publishing
Job Titles
1 13 (29.55%) Analyst
2 10 (22.73%) Database Manager
2 10 (22.73%) Database Marketing Manager
2 10 (22.73%) Marketing Database Manager
2 10 (22.73%) Marketing Manager
3 9 (20.45%) Data Analyst
4 6 (13.64%) SQL Analyst
5 5 (11.36%) CRM Analyst
5 5 (11.36%) SQL Data Analyst
6 4 (9.09%) Campaign Analyst
6 4 (9.09%) Campaign Executive
6 4 (9.09%) CRM Executive
6 4 (9.09%) CRM Manager
7 3 (6.82%) CRM Officer
7 3 (6.82%) Marketing Analyst
8 2 (4.55%) CRM Database Manager
8 2 (4.55%) Database Analyst
8 2 (4.55%) Developer
9 1 (2.27%) Consultant
9 1 (2.27%) Sales Manager
Libraries, Frameworks & Software Standards
1 10 (22.73%) HTML
Miscellaneous
1 9 (20.45%) Analytical Skills
2 3 (6.82%) Data Protection Act
2 3 (6.82%) Management Information System
2 3 (6.82%) Reference Data
3 2 (4.55%) Computer Science
3 2 (4.55%) RIA
Operating Systems
1 2 (4.55%) Unix
Processes & Methodologies
1 28 (63.64%) CRM
2 17 (38.64%) Analytics
3 11 (25.00%) Data Management
4 9 (20.45%) Data Analysis
5 7 (15.91%) Campaign Management
6 6 (13.64%) Direct Marketing
7 5 (11.36%) Business Intelligence
7 5 (11.36%) Marketing Analytics
7 5 (11.36%) Marketing Automation
7 5 (11.36%) Stakeholder Management
8 4 (9.09%) Data Protection
8 4 (9.09%) Data Strategy
8 4 (9.09%) Mathematics
9 3 (6.82%) B2B
9 3 (6.82%) Business Development
9 3 (6.82%) Customer Insight
9 3 (6.82%) Digital Marketing
9 3 (6.82%) Information Management
9 3 (6.82%) Statistics
9 3 (6.82%) Web Analytics
Programming Languages
1 28 (63.64%) SQL
2 4 (9.09%) T-SQL
3 3 (6.82%) Python
4 2 (4.55%) R
4 2 (4.55%) Shell Script
5 1 (2.27%) JavaScript
5 1 (2.27%) VBA
Qualifications
1 10 (22.73%) Degree
2 2 (4.55%) Computer Science Degree
3 1 (2.27%) MBA
3 1 (2.27%) Numerate Degree
Quality Assurance & Compliance
1 6 (13.64%) Data Quality
2 4 (9.09%) GDPR
3 3 (6.82%) QA
3 3 (6.82%) SLA
Vendors
1 8 (18.18%) Oracle
2 6 (13.64%) Google
2 6 (13.64%) Microsoft
2 6 (13.64%) Salesforce.com
2 6 (13.64%) Teradata
3 4 (9.09%) Adobe
3 4 (9.09%) Salesforce Marketing Cloud
3 4 (9.09%) Tableau
4 2 (4.55%) Aprimo
4 2 (4.55%) Chordiant
4 2 (4.55%) HubSpot
4 2 (4.55%) Informatica
4 2 (4.55%) Marketo
4 2 (4.55%) Pardot
4 2 (4.55%) Pega
4 2 (4.55%) SAP
4 2 (4.55%) Siebel
5 1 (2.27%) IBM