Period
to 20 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Liverpool. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
Merseyside > Liverpool
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 69 93 65
Rank change year-on-year +24 -28 +5
Permanent jobs citing Social Media 4 2 6
As % of all permanent IT jobs advertised in Liverpool 0.52% 0.19% 0.89%
As % of the Miscellaneous category 1.47% 0.47% 2.67%
Number of salaries quoted 1 2 5
Liverpool median annual salary £25,000 £37,500 £37,500
Median salary % change year-on-year -33.33% - +56.25%
Merseyside median annual salary £25,000 £32,500 £37,500
% change year-on-year -23.08% -13.33% +56.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Liverpool with a requirement for generic IT skills.

All Generic IT Skills
Liverpool
Permanent vacancies with a requirement for generic IT skills 272 429 225
As % of all permanent IT jobs advertised in Liverpool 35.51% 40.51% 33.28%
Number of salaries quoted 195 256 164
Liverpool median annual salary £40,000 £40,000 £40,000
Median salary % change year-on-year - +0.00% 0.00%
10th Percentile £27,500 £25,000 £23,000
90th Percentile £71,250 £57,500 £62,500
Merseyside median annual salary £41,000 £40,000 £40,000
% change year-on-year +2.50% - +0.63%

Social Media
Job Vacancy Trend in Liverpool

Job postings citing Social Media as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for Social Media in Liverpool

Social Media
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Liverpool.

Salary trend for Social Media in Liverpool

For the 6 months to 20 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Liverpool region with a requirement for Social Media.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
2 3 (75.00%) Web Development
2 3 (75.00%) Graphic Design
2 3 (75.00%) JSON
2 3 (75.00%) Legal
2 3 (75.00%) Manufacturing
2 3 (75.00%) HTML
2 3 (75.00%) JavaScript
2 3 (75.00%) PHP
2 3 (75.00%) Photoshop
2 3 (75.00%) CSS
2 3 (75.00%) XML
2 3 (75.00%) Life Science
2 3 (75.00%) Blog
2 3 (75.00%) WordPress
2 3 (75.00%) HTML5
2 3 (75.00%) MailChimp
3 1 (25.00%) Analytics
3 1 (25.00%) Google Analytics
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Web Analytics
3 1 (25.00%) Google
3 1 (25.00%) Pay per click

Social Media
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (75.00%) WordPress
Applications
1 3 (75.00%) Photoshop
Cloud Services
1 3 (75.00%) MailChimp
2 1 (25.00%) Google Analytics
General
1 4 (100.00%) Marketing
2 3 (75.00%) Legal
2 3 (75.00%) Manufacturing
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) Front End Developer (Client-Side Developer)
1 3 (75.00%) Front End Web Developer (Client-Side Developer)
1 3 (75.00%) Web Developer
2 1 (25.00%) SEO Executive
Libraries, Frameworks & Software Standards
1 3 (75.00%) CSS
1 3 (75.00%) HTML
1 3 (75.00%) HTML5
1 3 (75.00%) JSON
1 3 (75.00%) XML
Miscellaneous
1 3 (75.00%) Blog
1 3 (75.00%) Graphic Design
1 3 (75.00%) Life Science
Processes & Methodologies
1 4 (100.00%) SEO
2 3 (75.00%) Web Development
3 1 (25.00%) Analytics
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Pay per click
3 1 (25.00%) Web Analytics
Programming Languages
1 3 (75.00%) JavaScript
1 3 (75.00%) PHP
Vendors
1 1 (25.00%) Google