Period
to 24 September 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 24 September 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > North West
6 months to
24 Sep 2018
Same period 2017 Same period 2016
Rank 343 357 312
Rank change year-on-year +14 -45 +27
Permanent jobs citing AdWords 11 10 44
As % of all permanent IT jobs advertised in the North West 0.093% 0.077% 0.37%
As % of the Cloud Services category 0.42% 0.46% 3.57%
Number of salaries quoted 11 9 45
North West median annual salary £35,000 £35,000 £32,500
Median salary % change year-on-year +0.00% +7.69% +15.04%
10th Percentile £21,250 £24,550 £23,000
90th Percentile £45,000 £48,750 £38,750
England median annual salary £34,000 £35,000 £32,500
% change year-on-year -2.86% +7.69% +8.33%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2,629 2,191 1,231
As % of all permanent IT jobs advertised in the North West 22.12% 16.91% 10.38%
Number of salaries quoted 2,190 1,847 1,033
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £25,000 £24,000 £22,800
90th Percentile £72,500 £67,500 £64,750
England median annual salary £55,000 £52,500 £50,500
% change year-on-year +4.76% +3.96% +6.32%

AdWords
Job Vacancy Trend in the North West

Job postings citing AdWords as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for AdWords in the North West

AdWords
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the North West.

Salary trend for AdWords in the North West

AdWords
Salary Histogram in the North West

The salary distribution of IT jobs citing AdWords in the North West over the 6 months to 24 September 2018.

Salary histogram for AdWords in the North West

AdWords
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the North West region over the 6 months to 24 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +10 7 £42,500 +51.79% 2
Merseyside - 3 £22,500 -
Cheshire +1 1 £32,500 -22.16%
AdWords
England

For the 6 months to 24 September 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for AdWords.

1 11 (100.00%) Google
2 9 (81.82%) Google Analytics
2 9 (81.82%) Analytics
3 8 (72.73%) Digital Marketing
3 8 (72.73%) Marketing
4 5 (45.45%) Pay per click
4 5 (45.45%) SEO
5 4 (36.36%) Finance
5 4 (36.36%) Microsoft Excel
5 4 (36.36%) Adobe
5 4 (36.36%) Web Analytics
5 4 (36.36%) Email Marketing
5 4 (36.36%) Copywriting
5 4 (36.36%) Social Media
5 4 (36.36%) Adobe Analytics
5 4 (36.36%) Facebook
5 4 (36.36%) Actionable Insight
6 3 (27.27%) Mixpanel
6 3 (27.27%) Marketing Automation
6 3 (27.27%) User Experience
6 3 (27.27%) Marketing Strategy
6 3 (27.27%) Social Network
6 3 (27.27%) Multimedia
6 3 (27.27%) SLA
7 2 (18.18%) Microsoft
7 2 (18.18%) Analytical Skills
7 2 (18.18%) Tag Management
7 2 (18.18%) Google Tag Manager
7 2 (18.18%) Crazy Egg
7 2 (18.18%) Hotjar

AdWords
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) CMS
1 1 (9.09%) WordPress
Applications
1 4 (36.36%) Microsoft Excel
Cloud Services
1 9 (81.82%) Google Analytics
2 4 (36.36%) Adobe Analytics
3 2 (18.18%) Google Tag Manager
Database & Business Intelligence
1 3 (27.27%) Mixpanel
General
1 8 (72.73%) Marketing
2 4 (36.36%) Finance
3 3 (27.27%) Multimedia
4 1 (9.09%) Advertising
4 1 (9.09%) Retail
Job Titles
1 4 (36.36%) Analyst
1 4 (36.36%) Senior Analyst
1 4 (36.36%) Senior Web Analyst
1 4 (36.36%) Web Analyst
2 3 (27.27%) Digital Executive
2 3 (27.27%) Digital Marketing Executive
2 3 (27.27%) Marketing Executive
3 1 (9.09%) Analytics Manager
3 1 (9.09%) Digital Marketing Manager
3 1 (9.09%) Marketing Manager
3 1 (9.09%) PPC Executive
3 1 (9.09%) SEO Manager
Miscellaneous
1 4 (36.36%) Social Media
2 3 (27.27%) Social Network
2 3 (27.27%) User Experience
3 2 (18.18%) Analytical Skills
4 1 (9.09%) Fintech
Processes & Methodologies
1 9 (81.82%) Analytics
2 8 (72.73%) Digital Marketing
3 5 (45.45%) Pay per click
3 5 (45.45%) SEO
4 4 (36.36%) Actionable Insight
4 4 (36.36%) Copywriting
4 4 (36.36%) Email Marketing
4 4 (36.36%) Web Analytics
5 3 (27.27%) Marketing Automation
5 3 (27.27%) Marketing Strategy
6 2 (18.18%) A/B Testing
6 2 (18.18%) Conversion Rate Optimisation
6 2 (18.18%) Tag Management
7 1 (9.09%) Data Analysis
7 1 (9.09%) E-Commerce
7 1 (9.09%) Time Management
7 1 (9.09%) Web Testing
Quality Assurance & Compliance
1 3 (27.27%) SLA
Vendors
1 11 (100.00%) Google
2 4 (36.36%) Adobe
2 4 (36.36%) Facebook
3 2 (18.18%) Crazy Egg
3 2 (18.18%) Hotjar
3 2 (18.18%) Microsoft
3 2 (18.18%) Tealium