Period
to 21 October 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 21 October 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
England > North West
6 months to
21 Oct 2017
Same period 2016 Same period 2015
Rank 358 311 335
Rank change year-on-year -47 +24 -10
Permanent jobs citing AdWords 12 42 28
As % of all permanent IT jobs advertised in the North West 0.094% 0.34% 0.21%
As % of the Cloud Services category 0.54% 3.26% 2.68%
Number of salaries quoted 11 43 21
North West median annual salary £35,000 £32,500 £27,500
Median salary % change year-on-year +7.69% +18.18% +19.57%
10th Percentile £26,000 £23,300 £20,500
90th Percentile £48,750 £41,000 £40,000
England median annual salary £31,000 £32,500 £30,000
% change year-on-year -4.62% +8.33% -3.20%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2202 1289 1044
As % of all permanent IT jobs advertised in the North West 17.28% 10.58% 7.96%
Number of salaries quoted 1852 1091 883
North West median annual salary £41,000 £40,000 £40,000
Median salary % change year-on-year +2.50% - -
10th Percentile £23,750 £22,500 £25,000
90th Percentile £67,500 £65,000 £60,000
England median annual salary £52,500 £51,000 £48,000
% change year-on-year +2.94% +6.25% +1.05%

AdWords
Job Vacancy Trend in the North West

Job postings citing AdWords as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for AdWords in the North West

AdWords
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the North West.

Salary trend for AdWords in the North West

AdWords
Salary Histogram in the North West

The salary distribution of IT jobs citing AdWords in the North West over the 6 months to 21 October 2017.

Salary histogram for AdWords in the North West

AdWords
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the North West region over the 6 months to 21 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -32 8 £28,000 -13.85% 2
Cheshire -24 4 £41,750 +28.46% 2
AdWords
England

For the 6 months to 21 October 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for AdWords.

1 12 (100.00%) Pay per click
2 10 (83.33%) Marketing
2 10 (83.33%) Google
3 9 (75.00%) Analytics
3 9 (75.00%) Google Analytics
3 9 (75.00%) SEO
4 8 (66.67%) Digital Marketing
5 7 (58.33%) Analytical Skills
6 6 (50.00%) Marketing Strategy
7 5 (41.67%) Social Media
7 5 (41.67%) Customer Acquisition
7 5 (41.67%) DoubleClick
7 5 (41.67%) Microsoft Excel
7 5 (41.67%) B2C
7 5 (41.67%) Microsoft
8 4 (33.33%) Advertising
8 4 (33.33%) B2B
8 4 (33.33%) Copywriting
8 4 (33.33%) Performance Analysis
8 4 (33.33%) Budgeting and Forecasting
8 4 (33.33%) Lead Generation
8 4 (33.33%) Hitwise
8 4 (33.33%) comScore
8 4 (33.33%) Digital Media
9 3 (25.00%) WordPress
9 3 (25.00%) Content Management
9 3 (25.00%) CMS
10 2 (16.67%) Adobe Illustrator
10 2 (16.67%) Adobe
10 2 (16.67%) HTML

AdWords
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) CMS
1 3 (25.00%) WordPress
2 2 (16.67%) Drupal
2 2 (16.67%) Joomla!
Applications
1 5 (41.67%) Microsoft Excel
2 2 (16.67%) Adobe Creative Suite
2 2 (16.67%) Adobe Illustrator
2 2 (16.67%) Microsoft PowerPoint
Business Applications
1 1 (8.33%) Magento
Cloud Services
1 9 (75.00%) Google Analytics
Database & Business Intelligence
1 2 (16.67%) MySQL
General
1 10 (83.33%) Marketing
2 4 (33.33%) Advertising
3 2 (16.67%) Multimedia
4 1 (8.33%) Finance
4 1 (8.33%) Games
Job Titles
1 6 (50.00%) PPC Manager
2 2 (16.67%) Developer
2 2 (16.67%) Lead Developer
2 2 (16.67%) PHP Developer
3 1 (8.33%) Digital Strategist
3 1 (8.33%) Head of Digital
3 1 (8.33%) Lead PHP Developer
3 1 (8.33%) PHP Team Leader
3 1 (8.33%) Team Leader
Libraries, Frameworks & Software Standards
1 2 (16.67%) CSS
1 2 (16.67%) CSS3
1 2 (16.67%) Flash
1 2 (16.67%) HTML
1 2 (16.67%) HTML5
1 2 (16.67%) jQuery
Miscellaneous
1 7 (58.33%) Analytical Skills
2 5 (41.67%) Social Media
3 4 (33.33%) Digital Media
4 2 (16.67%) Animation
4 2 (16.67%) Video Editing
5 1 (8.33%) User Experience
Processes & Methodologies
1 12 (100.00%) Pay per click
2 9 (75.00%) Analytics
2 9 (75.00%) SEO
3 8 (66.67%) Digital Marketing
4 6 (50.00%) Marketing Strategy
5 5 (41.67%) B2C
5 5 (41.67%) Customer Acquisition
6 4 (33.33%) B2B
6 4 (33.33%) Budgeting and Forecasting
6 4 (33.33%) Copywriting
6 4 (33.33%) Lead Generation
6 4 (33.33%) Performance Analysis
7 3 (25.00%) Content Management
8 2 (16.67%) Time Management
8 2 (16.67%) Web Development
9 1 (8.33%) Conversion Rate Optimisation
9 1 (8.33%) E-Commerce
9 1 (8.33%) Link Building
9 1 (8.33%) Search Engine Marketing
Programming Languages
1 2 (16.67%) JavaScript
1 2 (16.67%) PHP
Vendors
1 10 (83.33%) Google
2 5 (41.67%) DoubleClick
2 5 (41.67%) Microsoft
3 4 (33.33%) comScore
3 4 (33.33%) Hitwise
4 2 (16.67%) Adobe
5 1 (8.33%) Facebook