Period
to 13 December 2017

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 13 December 2017 with a comparison to the same period in the previous 2 years.

Google AdWords
England > North West
6 months to
13 Dec 2017
Same period 2016 Same period 2015
Rank 361 314 335
Rank change year-on-year -47 +21 +4
Permanent jobs citing AdWords 18 43 32
As % of all permanent IT jobs advertised in the North West 0.14% 0.35% 0.25%
As % of the Cloud Services category 0.75% 3.01% 3.11%
Number of salaries quoted 16 43 30
North West median annual salary £41,750 £32,500 £25,500
Median salary % change year-on-year +28.46% +27.45% +9.68%
10th Percentile £26,000 £23,300 £20,425
90th Percentile £60,000 £41,000 £46,250
England median annual salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33% -

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2396 1428 1029
As % of all permanent IT jobs advertised in the North West 18.12% 11.46% 8.10%
Number of salaries quoted 2016 1208 888
North West median annual salary £43,000 £40,000 £40,000
Median salary % change year-on-year +7.50% - -
10th Percentile £24,250 £22,500 £24,175
90th Percentile £67,750 £62,500 £58,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% +5.26%

AdWords
Job Vacancy Trend in the North West

Job postings citing AdWords as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for AdWords in the North West

AdWords
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the North West.

Salary trend for AdWords in the North West

AdWords
Salary Histogram in the North West

The salary distribution of IT jobs citing AdWords in the North West over the 6 months to 13 December 2017.

Salary histogram for AdWords in the North West

AdWords
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the North West region over the 6 months to 13 December 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -33 12 £31,500 +5.00% 3
Cheshire -28 6 £47,500 +46.15% 1
AdWords
England

For the 6 months to 13 December 2017, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for AdWords.

1 17 (94.44%) Pay per click
2 16 (88.89%) Marketing
2 16 (88.89%) Google
3 15 (83.33%) Google Analytics
3 15 (83.33%) Analytics
4 12 (66.67%) SEO
5 11 (61.11%) Digital Marketing
6 8 (44.44%) Analytical Skills
7 7 (38.89%) Advertising
8 6 (33.33%) Marketing Strategy
9 5 (27.78%) Web Development
9 5 (27.78%) DoubleClick
9 5 (27.78%) PHP
9 5 (27.78%) Microsoft Excel
9 5 (27.78%) B2C
9 5 (27.78%) Microsoft
9 5 (27.78%) Social Media
9 5 (27.78%) Customer Acquisition
10 4 (22.22%) B2B
10 4 (22.22%) Digital Media
10 4 (22.22%) Facebook
10 4 (22.22%) Performance Analysis
10 4 (22.22%) Budgeting and Forecasting
10 4 (22.22%) Lead Generation
10 4 (22.22%) Hitwise
10 4 (22.22%) comScore
10 4 (22.22%) Copywriting
11 3 (16.67%) WordPress
11 3 (16.67%) Twitter
11 3 (16.67%) Java

AdWords
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (16.67%) CMS
1 3 (16.67%) WordPress
2 2 (11.11%) Drupal
2 2 (11.11%) Joomla!
Applications
1 5 (27.78%) Microsoft Excel
2 2 (11.11%) Adobe Creative Suite
2 2 (11.11%) Adobe Illustrator
2 2 (11.11%) Microsoft PowerPoint
Business Applications
1 1 (5.56%) Magento
Cloud Services
1 15 (83.33%) Google Analytics
2 1 (5.56%) Google Tag Manager
Communications & Networking
1 1 (5.56%) Internet
Database & Business Intelligence
1 2 (11.11%) MySQL
General
1 16 (88.89%) Marketing
2 7 (38.89%) Advertising
3 2 (11.11%) Multimedia
4 1 (5.56%) Finance
4 1 (5.56%) Games
Job Titles
1 9 (50.00%) PPC Manager
2 2 (11.11%) Developer
2 2 (11.11%) Lead Developer
2 2 (11.11%) PHP Developer
3 1 (5.56%) Digital Strategist
3 1 (5.56%) Head of Digital
3 1 (5.56%) Lead PHP Developer
3 1 (5.56%) Marketing Executive
3 1 (5.56%) PHP Team Leader
3 1 (5.56%) Team Leader
Libraries, Frameworks & Software Standards
1 2 (11.11%) CSS
1 2 (11.11%) CSS3
1 2 (11.11%) Flash
1 2 (11.11%) HTML
1 2 (11.11%) HTML5
1 2 (11.11%) jQuery
Miscellaneous
1 8 (44.44%) Analytical Skills
2 5 (27.78%) Social Media
3 4 (22.22%) Digital Media
4 2 (11.11%) Animation
4 2 (11.11%) Video Editing
5 1 (5.56%) User Experience
Processes & Methodologies
1 17 (94.44%) Pay per click
2 15 (83.33%) Analytics
3 12 (66.67%) SEO
4 11 (61.11%) Digital Marketing
5 6 (33.33%) Marketing Strategy
6 5 (27.78%) B2C
6 5 (27.78%) Customer Acquisition
6 5 (27.78%) Web Development
7 4 (22.22%) B2B
7 4 (22.22%) Budgeting and Forecasting
7 4 (22.22%) Copywriting
7 4 (22.22%) Lead Generation
7 4 (22.22%) Performance Analysis
8 3 (16.67%) Content Management
9 2 (11.11%) Mentoring
9 2 (11.11%) Tag Management
9 2 (11.11%) Time Management
10 1 (5.56%) Business Analytics
10 1 (5.56%) Conversion Rate Optimisation
10 1 (5.56%) Link Building
Programming Languages
1 5 (27.78%) PHP
2 3 (16.67%) Java
2 3 (16.67%) JavaScript
3 2 (11.11%) SQL
4 1 (5.56%) Python
Vendors
1 16 (88.89%) Google
2 5 (27.78%) DoubleClick
2 5 (27.78%) Microsoft
3 4 (22.22%) comScore
3 4 (22.22%) Facebook
3 4 (22.22%) Hitwise
4 3 (16.67%) Twitter
5 2 (11.11%) Adobe
5 2 (11.11%) Yahoo!