Period
to 21 February 2018

The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for AdWords skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited AdWords over the 6 months to 21 February 2018 with a comparison to the same period in the previous 2 years.

Google AdWords
England > North West
6 months to
21 Feb 2018
Same period 2017 Same period 2016
Rank 345 331 331
Rank change year-on-year -14 0 +4
Permanent jobs citing AdWords 17 28 28
As % of all permanent IT jobs advertised in the North West 0.13% 0.23% 0.24%
As % of the Cloud Services category 0.70% 1.82% 2.72%
Number of salaries quoted 16 28 27
North West median annual salary £41,750 £26,500 £26,000
Median salary % change year-on-year +57.55% +1.92% +4.00%
10th Percentile £26,000 £19,000 £20,500
90th Percentile £60,000 £36,000 £46,250
England median annual salary £30,000 £32,500 £28,500
% change year-on-year -7.69% +14.04% -5.00%

AdWords is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for cloud computing skills.

All Cloud Skills
North West
Permanent vacancies with a requirement for cloud computing skills 2,438 1,538 1,028
As % of all permanent IT jobs advertised in the North West 19.01% 12.42% 8.66%
Number of salaries quoted 2,074 1,310 865
North West median annual salary £44,375 £42,500 £40,000
Median salary % change year-on-year +4.41% +6.25% -
10th Percentile £25,000 £22,500 £23,500
90th Percentile £68,750 £63,175 £58,450
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% +5.26%

AdWords
Job Vacancy Trend in the North West

Job postings citing AdWords as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for AdWords in the North West

AdWords
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing AdWords in the North West.

Salary trend for AdWords in the North West

AdWords
Salary Histogram in the North West

The salary distribution of IT jobs citing AdWords in the North West over the 6 months to 21 February 2018.

Salary histogram for AdWords in the North West

AdWords
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing AdWords within the North West region over the 6 months to 21 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +10 11 £31,500 +16.67% 4
Cheshire -39 6 £47,500 +66.67% 1
AdWords
England

For the 6 months to 21 February 2018, IT jobs citing AdWords also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for AdWords.

1 16 (94.12%) Pay per click
2 15 (88.24%) Marketing
2 15 (88.24%) Google Analytics
2 15 (88.24%) Google
2 15 (88.24%) Analytics
3 11 (64.71%) Digital Marketing
3 11 (64.71%) SEO
4 7 (41.18%) Analytical Skills
4 7 (41.18%) Advertising
5 6 (35.29%) Marketing Strategy
6 5 (29.41%) Web Development
6 5 (29.41%) PHP
6 5 (29.41%) B2C
6 5 (29.41%) Social Media
6 5 (29.41%) Customer Acquisition
7 4 (23.53%) Microsoft
7 4 (23.53%) B2B
7 4 (23.53%) Microsoft Excel
7 4 (23.53%) DoubleClick
7 4 (23.53%) Digital Media
7 4 (23.53%) Facebook
7 4 (23.53%) Performance Analysis
7 4 (23.53%) Budgeting and Forecasting
7 4 (23.53%) Lead Generation
7 4 (23.53%) Hitwise
7 4 (23.53%) comScore
7 4 (23.53%) Copywriting
8 3 (17.65%) WordPress
8 3 (17.65%) Twitter
8 3 (17.65%) Content Management

AdWords
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
1 3 (17.65%) WordPress
2 2 (11.76%) Drupal
2 2 (11.76%) Joomla!
Applications
1 4 (23.53%) Microsoft Excel
2 2 (11.76%) Adobe Creative Suite
2 2 (11.76%) Adobe Illustrator
2 2 (11.76%) Microsoft PowerPoint
Business Applications
1 1 (5.88%) Magento
Cloud Services
1 15 (88.24%) Google Analytics
2 1 (5.88%) Google Tag Manager
Communications & Networking
1 1 (5.88%) Internet
Database & Business Intelligence
1 2 (11.76%) MySQL
General
1 15 (88.24%) Marketing
2 7 (41.18%) Advertising
3 2 (11.76%) Multimedia
4 1 (5.88%) Games
Job Titles
1 9 (52.94%) PPC Manager
2 2 (11.76%) Developer
2 2 (11.76%) Lead Developer
2 2 (11.76%) Lead PHP Developer
2 2 (11.76%) PHP Developer
3 1 (5.88%) Digital Strategist
3 1 (5.88%) Head of Digital
3 1 (5.88%) Marketing Executive
3 1 (5.88%) PHP Team Leader
3 1 (5.88%) Team Leader
Libraries, Frameworks & Software Standards
1 2 (11.76%) CSS
1 2 (11.76%) CSS3
1 2 (11.76%) Flash
1 2 (11.76%) HTML
1 2 (11.76%) HTML5
1 2 (11.76%) jQuery
Miscellaneous
1 7 (41.18%) Analytical Skills
2 5 (29.41%) Social Media
3 4 (23.53%) Digital Media
4 2 (11.76%) Animation
4 2 (11.76%) Video Editing
5 1 (5.88%) User Experience
Processes & Methodologies
1 16 (94.12%) Pay per click
2 15 (88.24%) Analytics
3 11 (64.71%) Digital Marketing
3 11 (64.71%) SEO
4 6 (35.29%) Marketing Strategy
5 5 (29.41%) B2C
5 5 (29.41%) Customer Acquisition
5 5 (29.41%) Web Development
6 4 (23.53%) B2B
6 4 (23.53%) Budgeting and Forecasting
6 4 (23.53%) Copywriting
6 4 (23.53%) Lead Generation
6 4 (23.53%) Performance Analysis
7 3 (17.65%) Content Management
8 2 (11.76%) Mentoring
8 2 (11.76%) Tag Management
9 1 (5.88%) Business Analytics
9 1 (5.88%) Conversion Rate Optimisation
9 1 (5.88%) Link Building
9 1 (5.88%) Time Management
Programming Languages
1 5 (29.41%) PHP
2 3 (17.65%) Java
2 3 (17.65%) JavaScript
3 2 (11.76%) SQL
4 1 (5.88%) Python
Vendors
1 15 (88.24%) Google
2 4 (23.53%) comScore
2 4 (23.53%) DoubleClick
2 4 (23.53%) Facebook
2 4 (23.53%) Hitwise
2 4 (23.53%) Microsoft
3 3 (17.65%) Twitter
4 2 (11.76%) Adobe
4 2 (11.76%) Yahoo!