The following table provides summary statistics for permanent job vacancies advertised in the North West with a requirement for Web Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Marketing over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Web Marketing
England / North West
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 271 234 250
Rank change year-on-year -37 +16  
Permanent jobs citing Web Marketing 1 2 8
As % of all permanent IT jobs advertised in the North West 0.015% 0.036% 0.13%
As % of the Processes & Methodologies category 0.016% 0.041% 0.14%
Number of salaries quoted 1 2 8
Median salary £40,000 £45,000 £40,000
Median salary % change year-on-year -11.11% +12.50%  
UK excluding London median salary £36,000 £45,000 £32,000
% change year-on-year -20.00% +40.62%  

Web Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for process and methodology skills.

Process & Methodology Skills
North West
Permanent job vacancies with a requirement for process and methodology skills 6180 4891 5734
As % of all permanent IT job vacancies advertised in the North West 89.83% 88.29% 89.73%
Number of salaries quoted 5009 4133 4657
Median salary £43,500 £42,500 £40,000
Median salary % change year-on-year +2.35% +6.25%  
90% offered a salary of more than £30,000 £28,000 £27,500
10% offered a salary of more than £62,500 £60,000 £62,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Web Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Web Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Marketing in the North West

Web Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Marketing in the North West.

Salary trend for Web Marketing in the North West

Web Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Marketing within the North West region over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -35 1 £40,000 -11.11%
Web Marketing
England

For the 6 months to 26 June 2017, IT jobs citing Web Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Web Marketing.

1 1 (100.00%) SQL
1 1 (100.00%) Economics
1 1 (100.00%) Web Analytics
1 1 (100.00%) Google
1 1 (100.00%) Statistics
1 1 (100.00%) Marketing
1 1 (100.00%) Degree
1 1 (100.00%) Mathematics
1 1 (100.00%) Computer Science
1 1 (100.00%) Google Analytics
1 1 (100.00%) Data Extraction
1 1 (100.00%) Visualisation
1 1 (100.00%) Data Visualisation
1 1 (100.00%) Tableau
1 1 (100.00%) Data Quality
1 1 (100.00%) Analytics
1 1 (100.00%) Algorithms
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Demand Generation
1 1 (100.00%) Numerate Degree

Web Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Conversion Analyst
Miscellaneous
1 1 (100.00%) Algorithms
1 1 (100.00%) Computer Science
Processes & Methodologies
1 1 (100.00%) Actionable Insight
1 1 (100.00%) Analytics
1 1 (100.00%) Conversion Rate Optimisation
1 1 (100.00%) Data Extraction
1 1 (100.00%) Data Visualisation
1 1 (100.00%) Demand Generation
1 1 (100.00%) Economics
1 1 (100.00%) Mathematics
1 1 (100.00%) Statistics
1 1 (100.00%) Visualisation
1 1 (100.00%) Web Analytics
Programming Languages
1 1 (100.00%) SQL
Qualifications
1 1 (100.00%) Degree
1 1 (100.00%) Numerate Degree
Quality Assurance & Compliance
1 1 (100.00%) Data Quality
Vendors
1 1 (100.00%) Google
1 1 (100.00%) Tableau