Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Berkshire > Reading
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 151 193 214
Rank change year-on-year +42 +21 -4
Permanent jobs citing Pay per click 4 2 4
As % of all permanent IT jobs advertised in Reading 0.17% 0.057% 0.087%
As % of the Processes & Methodologies category 0.20% 0.065% 0.10%
Number of salaries quoted 3 1 3
Reading median annual salary £24,000 £37,500 £28,500
Median salary % change year-on-year -36.00% +31.58% -24.00%
10th Percentile £20,600 £33,750 £25,250
90th Percentile £34,400 £41,250 £31,950
Berkshire median annual salary £24,000 £50,000 £26,000
% change year-on-year -52.00% +92.31% -20.00%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process or methodology skills.

All Process and Methodology Skills
Reading
Permanent vacancies with a requirement for process or methodology skills 2025 3082 3939
As % of all permanent IT jobs advertised in Reading 85.08% 87.98% 86.08%
Number of salaries quoted 1626 2258 3072
Reading median annual salary £50,000 £50,000 £48,000
Median salary % change year-on-year - +4.17% -3.03%
10th Percentile £29,000 £29,350 £30,000
90th Percentile £75,000 £72,500 £70,000
Berkshire median annual salary £50,000 £50,000 £50,000

Pay per click
Job Vacancy Trend in Reading

Job postings citing Pay per click as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Pay per click in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Reading.

Salary trend for Pay per click in Reading

For the 6 months to 22 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Pay per click.

1 4 (100.00%) Marketing
1 4 (100.00%) Social Media
2 3 (75.00%) Degree
2 3 (75.00%) Computer Science
2 3 (75.00%) Mac OS X
2 3 (75.00%) SEO
2 3 (75.00%) C++
2 3 (75.00%) Java
2 3 (75.00%) Computer Science Degree
2 3 (75.00%) Open Source
3 1 (25.00%) Software Engineering
3 1 (25.00%) B2B
3 1 (25.00%) B2C
3 1 (25.00%) Advertising
3 1 (25.00%) Search Engine Marketing
3 1 (25.00%) Email Marketing
3 1 (25.00%) Display Advertising
3 1 (25.00%) Digital Marketing
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Eloqua
3 1 (25.00%) Twitter
3 1 (25.00%) Mobile Marketing
3 1 (25.00%) Marketo
3 1 (25.00%) HubSpot
3 1 (25.00%) Pardot
3 1 (25.00%) Marketing Automation
3 1 (25.00%) Content Development
3 1 (25.00%) Integrated Marketing
3 1 (25.00%) Data Strategy
3 1 (25.00%) Social Listening

Pay per click
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (25.00%) Eloqua
General
1 4 (100.00%) Marketing
2 1 (25.00%) Advertising
Job Titles
1 3 (75.00%) Developer
1 3 (75.00%) Software Developer
2 2 (50.00%) Graduate
2 2 (50.00%) Graduate Developer
2 2 (50.00%) Graduate Software Developer
3 1 (25.00%) C++ Developer
3 1 (25.00%) C++ Software Developer
3 1 (25.00%) C++/Java Developer
3 1 (25.00%) Contracts Manager
3 1 (25.00%) Digital Marketing Manager
3 1 (25.00%) Java Developer
3 1 (25.00%) Java Software Developer
3 1 (25.00%) Marketing Manager
Miscellaneous
1 4 (100.00%) Social Media
2 3 (75.00%) Computer Science
Operating Systems
1 3 (75.00%) Mac OS X
Processes & Methodologies
1 3 (75.00%) Open Source
1 3 (75.00%) SEO
2 1 (25.00%) B2B
2 1 (25.00%) B2C
2 1 (25.00%) Content Development
2 1 (25.00%) Data Strategy
2 1 (25.00%) Digital Marketing
2 1 (25.00%) Display Advertising
2 1 (25.00%) Email Marketing
2 1 (25.00%) Integrated Marketing
2 1 (25.00%) Marketing Automation
2 1 (25.00%) Marketing Strategy
2 1 (25.00%) Mobile Marketing
2 1 (25.00%) Search Engine Marketing
2 1 (25.00%) Social Listening
2 1 (25.00%) Software Engineering
Programming Languages
1 3 (75.00%) C++
1 3 (75.00%) Java
Qualifications
1 3 (75.00%) Computer Science Degree
1 3 (75.00%) Degree
Vendors
1 1 (25.00%) HubSpot
1 1 (25.00%) Marketo
1 1 (25.00%) Pardot
1 1 (25.00%) Twitter