The following table provides summary statistics for permanent job vacancies advertised in Reading with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
Berkshire / Reading
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank - 142 151
Permanent jobs citing Pay per click 0 3 2
As % of all permanent IT jobs advertised in Reading - 0.15% 0.082%
As % of the Processes & Methodologies category - 0.17% 0.095%
Number of salaries quoted 0 2 2
Median salary - £43,750 £52,500
Median salary % change year-on-year - -16.66%  
UK excluding London median salary £35,000 £31,500 £30,000
% change year-on-year +11.11% +5.00%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for process and methodology skills.

Process & Methodology Skills
Reading
Permanent job vacancies with a requirement for process and methodology skills 1034 1716 2106
As % of all permanent IT job vacancies advertised in Reading 83.45% 88.05% 86.85%
Number of salaries quoted 781 1380 1386
Median salary £50,000 £50,000 £52,500
Median salary % change year-on-year - -4.76%  
90% offered a salary of more than £31,500 £35,000 £35,000
10% offered a salary of more than £70,000 £75,000 £67,500
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Reading

Pay per click
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Reading.

Salary trend for Pay per click in Reading

Pay per click
Top 18 Co-occurring IT Skills in Reading

For the 6 months to 27 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Pay per click.

1 2 (100.00%) SEO
1 2 (100.00%) Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Digital Media
2 1 (50.00%) Line Management
2 1 (50.00%) Data Acquisition
2 1 (50.00%) Outbound Marketing
2 1 (50.00%) Integrated Marketing
2 1 (50.00%) Lead Generation
2 1 (50.00%) Content Marketing
2 1 (50.00%) Remarketing
2 1 (50.00%) Online Marketing
2 1 (50.00%) SaaS
2 1 (50.00%) E-Commerce
2 1 (50.00%) B2B

Pay per click
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (50.00%) SaaS
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Online Sales Manager
1 1 (50.00%) Sales Manager
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Digital Media
Processes & Methodologies
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) SEO
2 1 (50.00%) B2B
2 1 (50.00%) Content Marketing
2 1 (50.00%) Data Acquisition
2 1 (50.00%) E-Commerce
2 1 (50.00%) Integrated Marketing
2 1 (50.00%) Lead Generation
2 1 (50.00%) Line Management
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Online Marketing
2 1 (50.00%) Outbound Marketing
2 1 (50.00%) Remarketing