B2B Marketing Job Trends in Scotland

Business-to-Business (B2B) Marketing
UK > Scotland

The table below provides summary statistics and salary benchmarking for jobs advertised in Scotland requiring B2B Marketing skills. It covers permanent job vacancies from the 6 months leading up to 9 June 2026, with comparisons to the same periods in the previous two years.

6 months to
9 Jun 2026
Same period 2025 Same period 2024
Rank 138 - -
Rank change year-on-year - - -
Permanent jobs citing B2B Marketing 2 0 0
As % of all permanent jobs in Scotland 0.063% - -
As % of the Processes & Methodologies category 0.090% - -
Number of salaries quoted 1 0 0
Median annual salary (50th Percentile) £40,000 - -
UK median annual salary £40,000 £35,000 £37,500
% change year-on-year +14.29% -6.67% -37.50%

All Process & Methodology Skills
Scotland

B2B Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Scotland.

Permanent vacancies with a requirement for process or methodology skills 2,226 2,051 5,831
As % of all permanent jobs advertised in Scotland 70.33% 93.06% 89.35%
Number of salaries quoted 1,248 835 2,530
10th Percentile £28,250 £26,929 £28,225
25th Percentile £31,813 £32,851 £40,000
Median annual salary (50th Percentile) £45,000 £52,500 £52,500
Median % change year-on-year -14.29% - -8.70%
75th Percentile £65,000 £71,250 £65,188
90th Percentile £80,000 £93,778 £80,000
UK median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% -9.54%

B2B Marketing
Job Vacancy Trend in Scotland

Historical trend showing the proportion of permanent IT job postings citing B2B Marketing relative to all permanent IT jobs advertised in Scotland.

B2B Marketing job vacancy trend in Scotland

B2B Marketing
Salary Trend in Scotland

Salary distribution trend for jobs in Scotland citing B2B Marketing.

Salary distribution trend for jobs in Scotland citing B2B Marketing

B2B Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B Marketing within the Scotland region over the 6 months to 9 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Glasgow - 2 £40,000 - 1
B2B Marketing
UK

B2B Marketing
Co-Occurring Skills & Capabilities in Scotland by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

General
1 2 (100.00%) Marketing
2 1 (50.00%) Social Skills
Job Titles
1 1 (50.00%) Marketing Executive
1 1 (50.00%) Marketing Manager
Processes & Methodologies
1 2 (100.00%) B2B
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Storytelling
Vendors
1 1 (50.00%) Aquila