The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
UK / Scotland
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 147 162 -
Rank change year-on-year +15 -  
Permanent jobs citing Online Marketing 2 1 0
As % of all permanent IT jobs advertised in Scotland 0.076% 0.035% -
As % of the Processes & Methodologies category 0.083% 0.039% -
Number of salaries quoted 0 1 0
Median salary - £40,000 -
UK excluding London median salary £30,000 £32,500 £30,000
% change year-on-year -7.69% +8.33%  

Online Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2422 2591 2825
As % of all permanent IT job vacancies advertised in Scotland 91.47% 91.43% 89.83%
Number of salaries quoted 1543 1456 1769
Median salary £45,000 £45,000 £44,000
Median salary % change year-on-year - +2.27%  
90% offered a salary of more than £32,000 £30,000 £32,000
10% offered a salary of more than £69,500 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Online Marketing
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Online Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Online Marketing in Scotland

Online Marketing
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in Scotland.

Salary trend for Online Marketing in Scotland

Online Marketing
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the Scotland region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -4 1 - -
Glasgow - 1 - - 2
Online Marketing
UK

For the 6 months to 25 June 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Online Marketing.

1 4 (100.00%) Marketing
2 2 (50.00%) JavaScript
2 2 (50.00%) SEO
2 2 (50.00%) Adobe
2 2 (50.00%) Adobe Analytics
2 2 (50.00%) Analytics
2 2 (50.00%) Pay per click
2 2 (50.00%) Actionable Insight
3 1 (25.00%) Twitter Bootstrap
3 1 (25.00%) Grunt
3 1 (25.00%) ASP.NET Web Forms
3 1 (25.00%) Analytical Skills
3 1 (25.00%) Cross-Browser Compatibility
3 1 (25.00%) Funnel Analysis
3 1 (25.00%) CSS3
3 1 (25.00%) Build Automation
3 1 (25.00%) Sass
3 1 (25.00%) Ajax
3 1 (25.00%) SQL Server 2005
3 1 (25.00%) C#
3 1 (25.00%) HTML
3 1 (25.00%) MBA
3 1 (25.00%) LAMP
3 1 (25.00%) Scrum
3 1 (25.00%) Agile Software Development
3 1 (25.00%) Banking
3 1 (25.00%) Subversion
3 1 (25.00%) SSH
3 1 (25.00%) PHP
3 1 (25.00%) .NET

Online Marketing
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) Apache
1 1 (25.00%) WordPress
Cloud Services
1 2 (50.00%) Adobe Analytics
2 1 (25.00%) Microsoft Azure
Communications & Networking
1 1 (25.00%) SSH
Database & Business Intelligence
1 1 (25.00%) MySQL
1 1 (25.00%) SQL Server
1 1 (25.00%) SQL Server 2005
1 1 (25.00%) SQL Server 2008
Development Applications
1 1 (25.00%) Git (software)
1 1 (25.00%) Grunt
1 1 (25.00%) Subversion
1 1 (25.00%) Visual Studio
General
1 4 (100.00%) Marketing
2 1 (25.00%) Banking
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Web Analyst
2 1 (25.00%) Developer
2 1 (25.00%) Product Manager
2 1 (25.00%) Report Analyst
2 1 (25.00%) Senior Analyst
2 1 (25.00%) Senior Developer
2 1 (25.00%) Senior Manager
2 1 (25.00%) Senior Product Manager
2 1 (25.00%) Senior Reporting Analyst
2 1 (25.00%) Senior Web Analyst
Libraries, Frameworks & Software Standards
1 1 (25.00%) .NET
1 1 (25.00%) .NET Framework
1 1 (25.00%) Ajax
1 1 (25.00%) ASP.NET
1 1 (25.00%) ASP.NET Web Forms
1 1 (25.00%) CSS
1 1 (25.00%) CSS3
1 1 (25.00%) HTML
1 1 (25.00%) HTML5
1 1 (25.00%) jQuery
1 1 (25.00%) LAMP
1 1 (25.00%) RESTful
1 1 (25.00%) Sass
1 1 (25.00%) SOAP
1 1 (25.00%) Twitter Bootstrap
1 1 (25.00%) Web Services
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Computer Science
Operating Systems
1 1 (25.00%) Linux
Processes & Methodologies
1 2 (50.00%) Actionable Insight
1 2 (50.00%) Analytics
1 2 (50.00%) Pay per click
1 2 (50.00%) SEO
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Build Automation
2 1 (25.00%) Cross-Browser Compatibility
2 1 (25.00%) E-Commerce
2 1 (25.00%) Funnel Analysis
2 1 (25.00%) Product Management
2 1 (25.00%) Scrum
2 1 (25.00%) Time Management
2 1 (25.00%) Web Development
Programming Languages
1 2 (50.00%) JavaScript
2 1 (25.00%) Bash Shell
2 1 (25.00%) C#
2 1 (25.00%) PHP
Qualifications
1 1 (25.00%) Degree
1 1 (25.00%) MBA
Vendors
1 2 (50.00%) Adobe
2 1 (25.00%) Microsoft