Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the South West with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Online Marketing
England > South West
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 309 337 353
Rank change year-on-year +28 +16 -52
Permanent jobs citing Online Marketing 7 8 14
As % of all permanent IT jobs advertised in the South West 0.069% 0.074% 0.12%
As % of the Processes & Methodologies category 0.077% 0.083% 0.13%
Number of salaries quoted 7 8 11
South West median annual salary £27,500 £33,750 £31,500
Median salary % change year-on-year -18.52% +7.14% +14.55%
10th Percentile £22,750 £27,500 £21,250
90th Percentile £41,250 £45,000 £40,000
England median annual salary £37,500 £42,000 £35,000
% change year-on-year -10.71% +20.00% -11.39%

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South West with a requirement for process or methodology skills.

All Process and Methodology Skills
South West
Permanent vacancies with a requirement for process or methodology skills 9149 9655 10558
As % of all permanent IT jobs advertised in the South West 89.57% 88.86% 88.80%
Number of salaries quoted 7532 8042 8867
South West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +3.90%
10th Percentile £26,250 £26,250 £25,000
90th Percentile £65,000 £63,750 £63,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Online Marketing
Job Vacancy Trend in the South West

Job postings citing Online Marketing as a percentage of all IT jobs advertised in the South West.

Job vacancy trend for Online Marketing in the South West

Online Marketing
Salary Trend in the South West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Online Marketing in the South West.

Salary trend for Online Marketing in the South West

Online Marketing
Salary Histogram in the South West

The salary distribution of IT jobs citing Online Marketing in the South West over the 6 months to 19 November 2017.

Salary histogram for Online Marketing in the South West

Online Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the South West region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wiltshire -4 2 £37,500 +7.14%
Somerset - 2 £27,500 -
Bristol - 2 £23,500 -
Dorset +5 1 £39,500 +12.86%
Online Marketing
England

For the 6 months to 19 November 2017, IT jobs citing Online Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South West region with a requirement for Online Marketing.

1 7 (100.00%) Marketing
2 6 (85.71%) Digital Marketing
3 4 (57.14%) Social Media
3 4 (57.14%) Analytics
3 4 (57.14%) Google
3 4 (57.14%) Google Analytics
3 4 (57.14%) SEO
4 3 (42.86%) CRM
4 3 (42.86%) Campaign Management
5 2 (28.57%) Social Media Management
5 2 (28.57%) Strategic Thinking
5 2 (28.57%) Analytical Skills
5 2 (28.57%) Pay per click
5 2 (28.57%) HubSpot
5 2 (28.57%) E-Commerce
5 2 (28.57%) HTML
5 2 (28.57%) B2B
5 2 (28.57%) B2C
5 2 (28.57%) CMS
5 2 (28.57%) Advertising
5 2 (28.57%) Web Analytics
5 2 (28.57%) Retail
5 2 (28.57%) Email Marketing
5 2 (28.57%) Web Development
5 2 (28.57%) Business Development
6 1 (14.29%) .NET Framework
6 1 (14.29%) Graphic Design
6 1 (14.29%) Blog
6 1 (14.29%) SQL Server Integration Services
6 1 (14.29%) SQL Server Reporting Services

Online Marketing
Co-occurring IT Skills in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
Applications
1 1 (14.29%) Adobe Illustrator
1 1 (14.29%) Photoshop
Cloud Services
1 4 (57.14%) Google Analytics
Database & Business Intelligence
1 1 (14.29%) BusinessObjects
1 1 (14.29%) Cognos Impromptu
1 1 (14.29%) Data Warehouse
1 1 (14.29%) SQL Server
1 1 (14.29%) SQL Server Integration Services
1 1 (14.29%) SQL Server Reporting Services
General
1 7 (100.00%) Marketing
2 2 (28.57%) Advertising
2 2 (28.57%) Retail
3 1 (14.29%) Publishing
Job Titles
1 3 (42.86%) Digital Executive
1 3 (42.86%) Digital Marketing Executive
1 3 (42.86%) Marketing Executive
2 1 (14.29%) .NET Developer
2 1 (14.29%) C# .NET Developer
2 1 (14.29%) C# Developer
2 1 (14.29%) Coordinator
2 1 (14.29%) Designer
2 1 (14.29%) Developer
2 1 (14.29%) Digital Marketing Manager
2 1 (14.29%) E-Commerce Manager
2 1 (14.29%) Full Stack Developer
2 1 (14.29%) Graphic Designer
2 1 (14.29%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (28.57%) HTML
2 1 (14.29%) .NET
2 1 (14.29%) .NET Framework
2 1 (14.29%) AngularJS
2 1 (14.29%) HTML5
2 1 (14.29%) KnockoutJS
2 1 (14.29%) LESS
2 1 (14.29%) Node.js
Miscellaneous
1 4 (57.14%) Social Media
2 2 (28.57%) Analytical Skills
3 1 (14.29%) Blog
3 1 (14.29%) Client/Server
3 1 (14.29%) Graphic Design
3 1 (14.29%) Replication
Processes & Methodologies
1 6 (85.71%) Digital Marketing
2 4 (57.14%) Analytics
2 4 (57.14%) SEO
3 3 (42.86%) Campaign Management
3 3 (42.86%) CRM
4 2 (28.57%) B2B
4 2 (28.57%) B2C
4 2 (28.57%) Business Development
4 2 (28.57%) E-Commerce
4 2 (28.57%) Email Marketing
4 2 (28.57%) Pay per click
4 2 (28.57%) Social Media Management
4 2 (28.57%) Strategic Thinking
4 2 (28.57%) Web Analytics
4 2 (28.57%) Web Development
5 1 (14.29%) Business Analysis
5 1 (14.29%) Performance Tuning
5 1 (14.29%) Time Management
Programming Languages
1 1 (14.29%) C#
1 1 (14.29%) SQL
1 1 (14.29%) T-SQL
1 1 (14.29%) TypeScript
Vendors
1 4 (57.14%) Google
2 2 (28.57%) HubSpot