The following table provides summary statistics for permanent job vacancies advertised in Southampton with a requirement for Web Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Web Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Web Analytics
Hampshire / Southampton
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 72 - -
Rank change year-on-year - 0  
Permanent jobs citing Web Analytics 1 0 0
As % of all permanent IT jobs advertised in Southampton 0.16% - -
As % of the Processes & Methodologies category 0.18% - -
Number of salaries quoted 0 0 0
Median salary - - -
UK excluding London median salary £40,000 £40,000 £41,000
% change year-on-year - -2.43%  

Web Analytics is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Southampton with a requirement for process and methodology skills.

Process & Methodology Skills
Southampton
Permanent job vacancies with a requirement for process and methodology skills 554 658 815
As % of all permanent IT job vacancies advertised in Southampton 88.64% 81.33% 85.79%
Number of salaries quoted 507 624 625
Median salary £40,000 £42,500 £42,500
Median salary % change year-on-year -5.88% -  
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £57,500 £72,500 £55,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Web Analytics
Job Vacancy Trend in Southampton

The job posting trend of jobs advertised in Southampton citing Web Analytics as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Web Analytics in Southampton

Web Analytics
Salary Trend in Southampton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Web Analytics in Southampton.

Salary trend for Web Analytics in Southampton

For the 6 months to 29 March 2017, IT jobs citing Web Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Southampton region with a requirement for Web Analytics.

1 31 (100.00%) Analytics
2 22 (70.97%) SEO
2 22 (70.97%) Marketing
2 22 (70.97%) Social Media
3 21 (67.74%) Digital Media
3 21 (67.74%) Digital Marketing
3 21 (67.74%) Google
3 21 (67.74%) Pay per click
3 21 (67.74%) Google Analytics
3 21 (67.74%) E-Commerce
3 21 (67.74%) Lead Generation
4 13 (41.94%) Advertising
4 13 (41.94%) Email Marketing
4 13 (41.94%) Display Advertising
5 10 (32.26%) Degree
5 10 (32.26%) Data Analysis
5 10 (32.26%) AdWords
6 9 (29.03%) mod_perl
6 9 (29.03%) User Stories
6 9 (29.03%) IT Strategy
6 9 (29.03%) Risk Management
6 9 (29.03%) Information Security
6 9 (29.03%) Perl
6 9 (29.03%) Internet
6 9 (29.03%) Unix
6 9 (29.03%) Ext JS
6 9 (29.03%) Symfony
6 9 (29.03%) Use Case
7 8 (25.81%) Strategic Planning
7 8 (25.81%) Planning and Forecasting

Web Analytics
Co-occurring IT Skills in Southampton by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 21 (67.74%) Google Analytics
2 10 (32.26%) AdWords
Communications & Networking
1 9 (29.03%) Internet
General
1 22 (70.97%) Marketing
2 13 (41.94%) Advertising
Job Titles
1 10 (32.26%) Marketing Executive
1 10 (32.26%) PPC Executive
1 10 (32.26%) Search Marketing Executive
1 10 (32.26%) Senior Marketing Executive
2 8 (25.81%) Digital Marketing Manager
2 8 (25.81%) Marketing Manager
2 8 (25.81%) Senior Digital Marketing Manager
2 8 (25.81%) Senior Manager
2 8 (25.81%) Senior Marketing Manager
3 6 (19.35%) Technical Director
4 3 (9.68%) Chief Technical Officer
5 1 (3.23%) Analyst
5 1 (3.23%) Marketing Analyst
5 1 (3.23%) Web Analyst
5 1 (3.23%) Web Marketing Analyst
Libraries, Frameworks & Software Standards
1 9 (29.03%) Ext JS
1 9 (29.03%) mod_perl
1 9 (29.03%) Symfony
Miscellaneous
1 22 (70.97%) Social Media
2 21 (67.74%) Digital Media
3 1 (3.23%) Analytical Skills
Operating Systems
1 9 (29.03%) Unix
Processes & Methodologies
1 31 (100.00%) Analytics
2 22 (70.97%) SEO
3 21 (67.74%) Digital Marketing
3 21 (67.74%) E-Commerce
3 21 (67.74%) Lead Generation
3 21 (67.74%) Pay per click
4 13 (41.94%) Display Advertising
4 13 (41.94%) Email Marketing
5 10 (32.26%) Data Analysis
6 9 (29.03%) Information Security
6 9 (29.03%) IT Strategy
6 9 (29.03%) Risk Management
6 9 (29.03%) Use Case
6 9 (29.03%) User Stories
7 8 (25.81%) Affiliate Network
7 8 (25.81%) Planning and Forecasting
7 8 (25.81%) Strategic Planning
8 1 (3.23%) B2B
8 1 (3.23%) Customer Segmentation
8 1 (3.23%) Scorecard
Programming Languages
1 9 (29.03%) Perl
2 6 (19.35%) PHP
Qualifications
1 10 (32.26%) Degree
Vendors
1 21 (67.74%) Google